Where To Publish A Real Estate Book

publish a real estate book

When new writers decide to publish a real estate book their first stop is usually Amazon.  Unfortunately that’s usually their last stop as well, and in my experience that’s a big mistake.

Here’s why.

Books About Real Estate

Under the pen name Jeffrey Roark I’ve personally written, designed, created the covers, and published numerous books on real estate.

Titles include How To Find & Keep Great Tenants, Investment Real Estate Analysis: A Case Study, How To Make Money In Property Management, along with my very first book, The Real Estate Property Management Guide.

Trulia was even nice enough to mention one of my books in a recent blog post on their site.

If you read their post you’ll notice that they paid me an even greater compliment by linking to the book using one of their affiliate links.  This allows them to promote my book and make a little extra money for themselves in the process!

Where To Publish A Real Estate Book

Authors who publish a real estate book solely on Amazon KDP – aka Kindle Direct Publishing – are leaving out a major part of their potential market.

If you work in residential real estate, it would be sort of like listing a home for sale only on the MLS and ignoring other real estate listing websites such as Zillow or UpNest.

So in addition to Amazon KDP I also publish the electronic versions of my real estate ebooks using Draft2Digital.  This gives me access to numerous other book distribution sites such as Barnes & Noble, Apple, Kobo, Oyster, 24Symbols, and a few other sites.

The publishing process for Amazon and Draft2Digital is the same.  Simply write the text using a Word document, create a cover for your book, upload the information, and then publish your real estate ebook.

For the print versions of my books I used CreateSpace, although both Amazon KDP and Draft2Digital now offer an option of creating hard copies of your books without having to use a third site.

Smashwords is another option for ebook publishing that is worth taking a look at.

Increase Your Market Share

The more of your target market you can reach, the more buyers you will have and the more money you will make.  That’s a basic business axiom and applies as much to publishing your real estate book as it does to your real estate business.

Frequently there are months where I earn more from my real estate books sales through the distributors I reach using Draft2Digital than from the revenue I make from Amazon KDP.

As the saying goes, “Why leave money on the table?”.

 

How To Get The Most From Your Freelance Real Estate Copywriter

freelance real estate copywriter

If you’re hiring a professional freelance real estate copywriter for your project you want to be sure you’re getting the most for your money.  Be it a small ad on Facebook, a blog article for your real estate website, or an entire content creation project.

Here are three things that you can do to ensure you get the five-star product you’re looking for.

Know Your Freelance Real Estate Copywriter

A lot of the real estate copywriting that I do is through the Upwork platform (click for my profile there) where I am a top rated freelancer.  But that doesn’t mean what I write is going to be a match for every client.

Some clients may want a different writing style.  Others may find my rates out of their budget or I simply may have too much on my plate to complete their project in the time frame that they’re looking for.

Upwork makes it easy to see the past types of project a freelance real estate copywriter has worked on and their client satisfaction rating as well.

Know Your Real Estate Topic

Oftentimes clients who hire a real estate writer have only the vaguest idea of what their real estate topic is going to be.  Usually this happens with real estate people who are launching a new website.  Other times they are entering a new market – for example, a Middle Eastern client wanting to introduce its readers to the U.S. real estate market, or vice versa.

Sometimes a client not having a specific idea of a topic can be good, provided you have a good writer who can work from the basic guidelines that you give him or her.

Other times not having an idea of your topic can create problems, especially when clients – either accidentally or on purpose – ask for multiple revisions from their freelance real estate copywriter as a way of figuring out what they really want their real estate article to be about.

Know Your Target Audience

In order for your real estate writer to create the most effective copy possible, they need to know who they are writing too and also how to ‘get inside the head’ of your target audience.  The more you know about the characteristics of your past and potential buyers, the better.

Some clients believe that everybody is a prospect for what they have to sell, and on a very generic level that may be true.  But that’s how you end up with a generic piece of copywriting.

Take this article for example.  I could have written about copywriters in general, but instead we’re discussing freelance real estate copywriters.  It’s a subset of the copywriter category topic, and something that both you and I are specifically interested in.