How To Make Money With Vacation Rental Property

make money with vacation rental property

There are a lot of ways to make money with vacation rental property.

Some people rent out a spare bedroom while others rent out their entire house.  Some hosts even rent the place that they’re renting out on sites such as Airbnb.

Make Money With Vacation Rental Property

Here’s the #1 tip to make money with vacation rental property:

Greet Your Guests In Person

This is absolutely contrary to the smart lock trend.

The rationale for using a smart lock is that it allows guests the opportunity for late arrivals and early departures.  And that’s a good thing.

But sometimes vacation rental hosts get lazy, or they’re too busy property managing other vacation rentals.  So they use the smart lock as a crutch and don’t meet their guests in person.

Guests really appreciate a quick tour of the place and being able to put a face to the name of the host.  After that a phone call or quick text message is all that’s needed.

Top Notch Internet Service

The #2 tip to make money with vacation rental property is to offer top notch internet service.  That’s because virtually everything we do now days is on the internet.

People Skype and use Netflix all the time.  Business travelers using vacation rental property as a home base often times need a speedy connection to hook up with the server at their main office.

Smart hosts will make sure the internet in their vacation rental is superior, and then tout that fact on their listing.

Including a screen shot of a Speedtest report is also a great sales tool.

Each vacation rental property market is different.  But using these two examples of how to make money with vacation rental property will help you do just that, no matter where your vacation rental is located.

(If you’re not familiar with Airbnb, using this link will get you a $25 credit on your first visit anywhere in the world!)

 

Vacation Rental Property Management Trends

vacation rental property management trends

Vacation rental property management trends are a hot topic lately.

That’s because more people are renting out their home part of the time, or sometimes most of the time.

Here are some of the latest tips and trends in vacation rental property management.

Personal Touch – The #1 in vacation rental property management trends

Many owners of vacation rental property are going the way of smart, electronic lock boxes.  The reason for this is that it makes it easier for the guest to arrive early or late, and to come and go as they please.

While that may be true, guests also appreciate the personal touch of being met in person, getting a quick walk through of the place they’re renting, and having any questions answered.

Speaking of the personal touch, guests absolutely love the offer of tours or events put together based on their interests – golf, wine shops & tastings, best foodie locations.

Doing this shows the guest that you want them to have a great time during their stay and are willing to go the extra mile.

Richer Experience – Why people choose vacation homes to rent

Sites such as Airbnb are becoming increasingly popular almost everywhere around the world.

(If you’re not familiar with Airbnb, be sure to check it out.  you can get an Airbnb travel credit just for clicking and signing up.)

People who travel for pleasure or business are tired of the traditional hotel experience.  Vacation homes offer a much richer experience.

They are located in local neighborhoods vs. business or tourist districts.  Guests get a better idea of what the area is like.  They can shop at the local stores and eat at the local restaurants.  Plus they get to meet ‘real’ people rather than other tourists.

Easy To Use

Millennials make up the largest segment of vacation renters.

These are people who are used to using the internet and cell phones for almost everything.  Online booking and payment makes managing a vacation property much more efficient, as does text messaging.

Sending a guest a quick text to make sure everything is going well is very much preferred over a phone call that could interrupt whatever they are doing.

Remember that the personal touch is one of the most important vacation rental property management trends.

Why Use An American Real Estate Writer?

american real estate writer

“Why should I use an American real estate writer?”

A potential – and now current – client of mine in Australia recently asked me this question as part of our mutual, two-way interview process.

The truth is that in her case I couldn’t answer the question because at that point I really didn’t know enough about her or her project.

She wasn’t trying to be adversarial.  On the contrary, she was being inquisitive.  But it did start me thinking about why somebody in another country would want an American real estate writer rather than a local copywriter.

I’ve written about real estate for clients in Canada, the U.S., Sweden, Saudi Arabia, Dubai, China, and yes, Australia.

Sometimes the project has involved writing for a foreign company wanting to introduce their clients to another country.  In one case it was a private investment fund in Saudi Arabia wanting their investors to begin thinking about opportunities in the U.S.

In another case the real estate writing project involved writing for a company in one country whose investors were mainly from another part of the world.

Other times I’ve written real estate copy for use within a certain country, such as a green energy system in Sweden or a real estate attorney in Canada.

Reasons To Choose An American Real Estate Writer

My future client had asked a good question.

The more I pondered it, I realized that unless one is using slang words, writing about real estate isn’t really that different from one part of the world to the next.

True, the words may be slightly different to reflect the local language.  But buyers, sellers, investors, tenants, and managers of real estate are all looking for the same thing.

Sometimes it’s return on investment or appreciation, other times it is maximizing cash flow or finding & keeping good tenants, or maybe it’s all about moving from one real estate asset class to another.

Other times, the reason for choosing an American real estate writer is to get an American view point.

 

 

 

 

How To Get The Most From Your Freelance Real Estate Copywriter

freelance real estate copywriter

If you’re hiring a professional freelance real estate copywriter for your project you want to be sure you’re getting the most for your money.  Be it a small ad on Facebook, a blog article for your real estate website, or an entire content creation project.

Here are three things that you can do to ensure you get the five-star product you’re looking for.

Know Your Freelance Real Estate Copywriter

A lot of the real estate copywriting that I do is through the Upwork platform (click for my profile there) where I am a top rated freelancer.  But that doesn’t mean what I write is going to be a match for every client.

Some clients may want a different writing style.  Others may find my rates out of their budget or I simply may have too much on my plate to complete their project in the time frame that they’re looking for.

Upwork makes it easy to see the past types of project a freelance real estate copywriter has worked on and their client satisfaction rating as well.

Know Your Real Estate Topic

Oftentimes clients who hire a real estate writer have only the vaguest idea of what their real estate topic is going to be.  Usually this happens with real estate people who are launching a new website.  Other times they are entering a new market – for example, a Middle Eastern client wanting to introduce its readers to the U.S. real estate market, or vice versa.

Sometimes a client not having a specific idea of a topic can be good, provided you have a good writer who can work from the basic guidelines that you give him or her.

Other times not having an idea of your topic can create problems, especially when clients – either accidentally or on purpose – ask for multiple revisions from their freelance real estate copywriter as a way of figuring out what they really want their real estate article to be about.

Know Your Target Audience

In order for your real estate writer to create the most effective copy possible, they need to know who they are writing too and also how to ‘get inside the head’ of your target audience.  The more you know about the characteristics of your past and potential buyers, the better.

Some clients believe that everybody is a prospect for what they have to sell, and on a very generic level that may be true.  But that’s how you end up with a generic piece of copywriting.

Take this article for example.  I could have written about copywriters in general, but instead we’re discussing freelance real estate copywriters.  It’s a subset of the copywriter category topic, and something that both you and I are specifically interested in.