American Freelance Copywriters Are In Demand

american freelance copywriters

American freelance copywriters are in demand as never before.  This is according to the most recent Freelancing in America: 2017 survey.

As a top-rated and top-earning real estate freelance copywriter on Upwork I was fortunate enough to receive a copy of this report.  Here are some of the most interesting findings.

Why American Freelance Copywriters Are In Demand

The most recent survey identified a number of reasons why freelance American copywriters are in demand from clients around the world.

The top three factors for choosing a copywriter based in the U.S. include:

  • Freelancers in America are better prepared for the future – They take what they do seriously, and invest in themselves by taking skills-related education almost twice as much as their non-freelancing peers do.
  • American copywriters freelance by choice, not because they have to – Implicit in this decision is the determination to excel at what they do.  This means that clients of freelance copywriters can expect to receive the highest quality product.
  • Technology is enabling American freelance copywriters to do more for clients around the globe – Thanks in large part to the pervasiveness of the internet and the ability to work online from anywhere in the world.  American freelance copywriters are able to work with clients anywhere and anytime, no matter where the client is located.

American Freelance Copywriters Contribute To The Economy

The Freelancing in America: 2017 report notes that over the past year American freelance copywriters  – and freelancers overall – contributed about $1.4 trillion to the economy.

That’s more than the GDP of Panama and Costa Rica combined, according to the latest global GDP report from Statistics Times.

What Motives American Freelancers?

There are four motivating factors the American freelance copywriters have in common:

  1. Be their own boss
  2. Choose when they work
  3. Choose their own projects
  4. Choose where they work

While these four items relate to the freelancer, they also benefit the clients whose projects they take on.

That’s because a successful, full-time American freelance copywriter can be selective, which means that when a client’s project is accepted the work produced will be second to none.


How To Flip Homes With No Money

flip homes with no money

Recently a reporter for a major publication asked for some comments on how to flip homes with no money down.  While at first glance this might seem like an impossible task, it can and is being done – more often than one might think!

Ways To Flip Homes With No Money Down

In today’s super-hot real estate market where prices increase almost monthly, it isn’t that difficult to flip homes with no money down.

This technique is also known as a back-to-back or double escrow, where the buyer of a home turns around and sells it immediately after he (or she) closes escrow on their purchase.

Steps To Flip Homes With Money Down

Here’s a first-hand report on the three steps to take when you flip homes with no money.

#1.  Make an offer, get it accepted, and open escrow on the home.  Put down as little earnest money as possible and have the close of escrow as long as possible.

#2.  Market the home for sale while you have it tied up in escrow.  In a hot housing market prices will increase over a very short period of time.

#3.  Accept a purchase contract from a buyer of the home that you are waiting to close on, insisting that the close of escrow for your buyer be immediately following the close of escrow for the home you are buying.

Benefits Of Flipping A Home With No Money

Other than tying up your small earnest money deposit for 60 or 90 days, even longer if possible, you’ve invested nothing else in the deal.

You haven’t spent the time or money applying for a mortgage because you don’t need one.  There’s also been nothing spent on inspections or other due diligence items.

Plus if you’re a licensed real estate agent, you’re probably receiving a commission for buying the home that you’re flipping, increasing your potential profit even more!

STEM Tenants

STEM tenants

STEM tenants currently drive the demand for office and industrial space in many markets throughout the U.S. and Canada.  They’re taking available space in previously vacant buildings, bringing relief to some depressed real estate markets.

What Are STEM Tenants?

STEM is an abbreviation for science, technology, engineering, and mathematics.  In other words, cutting-edge industries such as high technology, biotechnology, and biosciences.

There are two reasons why STEM tenants have been bringing relief, and much needed rental revenues, to building owners.

Why Are They Good?

A recent article in the World Property Journal noted that when STEM tenants lease space, they lease lots of it.  Often times in the 50,000 foot plus range.

Secondly, they’re great not just for owners of buildings with a high vacancy rate, but for secondary and tertiary markets as well.

That’s because companies that employ workers skilled in science, technology, engineering and mathematics find that they have to go where the talent is, rather than successfully recruiting employees to relocate and come to them.

Going Where The Work Force Is Skilled

That’s one of the reasons by high-tech companies such as Google, Amazon, and venture-capital funded startup companies are appearing in cities where you might not expect them to be.

They’ve got to go where the labor pool is.  This works out well for the tech companies too, because often times the non-traditional technology areas also have much more affordable space to lease than would Silicon Valley or Silicon Beach in California.

Office, Industrial, and More

While STEM employers are users of Class A office space, they will also re-purpose older Class B or C space, or renovate dated industrial property into a work environment that will attract the labor force that they need.

In certain markets there’s also an increase in shared work and office space, because when high-tech employers come to town, small support services and entrepreneurial businesses are also created.

Why Invest In A REIT?

invest in a REIT

Tell a friend you’re going to invest in a REIT and they’ll probably ask you why?

After all, most people get their start in real estate investing by buying a single family home, them progress into smaller multifamily or apartment buildings.

On the commercial side of real estate investing, people often get their start by buying a small office condominium or a building for their own business.  Then, they branch out from there.

What all of these have in common is that they involve direct ownership of the real estate, something that a REIT does not.

What Is A REIT?

A REIT is a real estate investment trust, which is a form of group ownership of some or more pieces of property.  REITs can be asset class specific, for example investing only in apartment buildings.  Or they can be more generalized, holding a mix of real estate assets and targeting a specific return or investment strategy.

REITs can also be public or private.

An example of a large, publicly held REIT traded on the New York Stock Exchange is Equity Apartments (symbol EQR).

Privately held REITs have become more commonplace since the passage of the JOBS Act in 2012.  This allows smaller, non-accredited investors to put some of their capital into privately held REITs.

Three Reasons To Invest In A REIT

Unless a real estate investor is dead-set on owning properly directly, there are several advantages to investing in a REIT.

#1 Indirect Ownership of Property

This is an advantage because the real estate investor doesn’t have to get involved with the day-to-day issues of leasing or property management.

#2 Access To Class A Property

While the definition of Class A property varies from market to market, in general this term refers to only the newest or most updated property, with the best amenities, and national or regional tenants.

#3 Invest In Multiple Asset Classes

When a real estate investors buys directly they usually have limited resources, meaning they can only purchase one or two properties.  Investing in a REIT allows people to potentially own a mix of property across different real estate asset classes.

Is Investing In A REIT Right For You?

Since different investors have different investment strategies and objectives, only the investor can answer this question for sure.

But given the way the real estate market is growing, and the advantages that REITs offer, many people are finding that putting some investment capital into a REIT is a good way of diversifying their real estate investment portfolio.


Advantages Of LEED Certified Office Space

LEED certified office space

Having LEED certified office space is steadily becoming a top priority with Class A commercial office space tenants.

LEED, which is an abbreviation for ‘Leadership in Energy and Environmental Design’, along with the Energy Star certification, identifies office space that is ‘green’ or ‘efficient’.

Established in 2000 by the U.S. Green Building Council, the LEED certification was developed in part to help office building investors, developers and property managers implement and maintain sustainable energy practices.

While a little over 10 years ago the number of LEED certified office building stood at just 5%, according to the most recent National Green Building Adoption Index the amount of green or energy efficient office space now stands at 38% across 30 markets in the U.S.

Growing Demand For Office Space

Much of the recent demand for Class A office space in the U.S. and Canada is being driven by the high-technology industry.  And it’s not just in Silicon Alley, Silicon Valley, or Silicon Beach where demand is strong

High-tech employers are finding that they need to go where the well educated employment bases are rather than trying to recruit workers to come to them.  This is a flip-flop from a generation ago when employees have to go where the jobs were.

As a result, demand for office space is growing in secondary and tertiary markets in North America where the work force has the qualities that high-technology employers seek.  An added bonus to the employer is that prime office space in these markets tends to be much more affordable than in the higher-priced markets of California and New York.

Why LEED Certified Office Space Is Important To Tenants

A significant percentage of tenants that are leasing today’s office space are in the high-technology industry.  The terms ‘green’, ‘LEED certified’, and ‘energy efficient’ convey a certain status and have a psychological appeal to this type of tenant – in addition to the obvious cost savings of leasing LEED certified office space.

My recent article on How To Get The Most From Your Freelance Real Estate Copywriter discussed the importance of knowing your target audience.  LEED certified office space is a perfect example of this, offering a way to get inside the head of your audience while increasing the appeal of your message at the same time.

While the demand for green office space is a trend that’s still beginning, it’s quite likely that in the not-too-distant future in order for office space to be Class A the property will need to be LEED certified.

If you’re not familiar with how to market to tenants who are looking for LEED certified office space it’s not too late to start learning.