RentTrack recently reached out to me for an article on marketing tips for property managers.
Here are a couple of great ideas that property managers can use for marketing any type of property.
Know Your Target Market
One of the most important tips for property managers and leasing agents is to know your target market.
And it isn’t just people who want to rent a place to live.
Some properties are better suited for singles or working professionals. Others for couples just starting out, and some rentals are great for families.
You don’t want to accidentally discriminate in your marketing copy. But do spend some time thinking about what type of renter is going to be attracted to your rental house or condo.
Make A Simple Website
Having an online presence is pretty much a given in today’s competitive real estate market.
But it’s important not to give too much information to people who want to rent your property. Instead, focus on gathering info on the tenant and capturing leads.
Make it easy for the prospective tenant to learn more about the rental property by having a short description, map and pictures.
Be sure to provide a rental application for easy download, along with instructions on how to submit it, and what your employment and tenant income qualifications are.
More Marketing Tips For Property Managers
Here are four more great marketing tips for property managers include:
- Reach out to as many prospective renters as quickly as possible in as many ways as possible
- Don’t negotiate on the rental amount, deposit, or your tenant application requirements
- Make it easy for prospective tenants to get in touch with you
- Include links to your profile on social media sites such as LinkedIn and Facebook
Experienced real estate investors, leasing agents & property managers know that it’s always better to find and keep great tenants than having to go through a costly and time-consuming eviction if the tenant decides not to pay its rent!