If you’re hiring a professional freelance real estate copywriter for your project you want to be sure you’re getting the most for your money. Be it a small ad on Facebook or a real estate profile for LinkedIn, a blog article for your real estate website, or an entire content creation project.
Here are three things that you can do to ensure you get the five-star product you’re looking for.
Know Your Freelance Real Estate Copywriter
A lot of the real estate copywriting that I do is through the Upwork platform (click for my profile there) where I am a top rated freelancer. But that doesn’t mean what I write is going to be a match for every client.
Some clients may want a different writing style. Others may find my rates out of their budget. Or I simply may have too much on my plate to complete their project in the time frame that they’re looking for.
Upwork makes it easy to see the past types of project a freelance real estate copywriter has worked on and their client satisfaction rating as well.
Know Your Real Estate Topic
Oftentimes clients who hire a real estate writer have only the vaguest idea of what their real estate topic is going to be. Usually this happens with real estate people who are launching a new website. Other times they are entering a new market – for example, a Middle Eastern client wanting to introduce its readers to the U.S. real estate market, or vice versa.
Sometimes a client not having a specific idea of a topic can be good, provided you have a good writer who can work from the basic guidelines that you give him or her.
Other times not having an idea of your topic can create problems, especially when clients – either accidentally or on purpose – ask for multiple revisions from their freelance real estate copywriter as a way of figuring out what they really want their real estate article to be about.
Know Your Target Audience
In order for your real estate writer to create the most effective copy possible, they need to know who they are writing too and also how to ‘get inside the head’ of your target audience. The more you know about the characteristics of your potential buyers- or tenants if you are a landlord – the better.
Some clients believe that everybody is a prospect for what they have to sell, and on a very generic level that may be true. But that’s how you end up with a generic piece of copywriting.
Take this article for example. I could have written about copywriters in general, but instead we’re discussing freelance real estate copywriters. It’s a subset of the copywriter category topic, and something that both you and I are specifically interested in.