“Why should I use an American real estate writer?”
A potential – and now current – client of mine in Australia recently asked me this question as part of our mutual, two-way interview process.
The truth is that in her case I couldn’t answer the question because at that point I really didn’t know enough about her or her project.
She wasn’t trying to be adversarial. On the contrary, she was being inquisitive. But it did start me thinking about why somebody in another country would want an American real estate writer rather than a local copywriter.
I’ve written about real estate for clients in Canada, the U.S., Sweden, Saudi Arabia, Dubai, China, and yes, Australia.
Sometimes the project has involved writing for a foreign company wanting to introduce their clients to another country. In one case it was a private REIT fund in Saudi Arabia wanting their investors to begin thinking about opportunities in the U.S.
In another case the real estate writing project involved writing for a company in one country whose investors were mainly from another part of the world.
Other times I’ve written real estate copy for use within a certain country, such as a green energy system in Sweden or a real estate attorney in Canada.
Reasons To Choose An American Real Estate Writer
My future client had asked a good question.
I thought about it for a while. I realized that unless one is using slang words, writing about real estate isn’t really that different from one part of the world to the next.
True, the words may be slightly different to reflect the local language. But buyers, sellers, investors, tenants, and managers of real estate are all looking for the same thing.
Sometimes it’s return on investment or appreciation, other times it is maximizing cash flow or finding & keeping good tenants, or maybe it’s all about moving from one real estate asset class to another.
Other times, the reason for choosing an American real estate writer is to get an American view point.