When new writers decide to publish a real estate book their first stop is usually Amazon. Unfortunately that’s usually their last stop as well, and in my experience that’s a big mistake.
Books About Real Estate
Under the pen name Jeffrey Roark I’ve personally written, designed, created the covers, and published numerous books on real estate.
Titles include How To Find & Keep Great Tenants, Investment Real Estate Analysis: A Case Study, How To Make Money In Property Management, along with my very first book, The Real Estate Property Management Guide.
Trulia was even nice enough to mention one of my books in a recent blog post on their site.
If you read their post you’ll notice that they paid me an even greater compliment by linking to the book using one of their affiliate links. This allows them to promote my book and make a little extra money for themselves in the process!
Where To Publish A Real Estate Book
Authors who publish a real estate book solely on Amazon KDP – aka Kindle Direct Publishing – are leaving out a major part of their potential market.
If you work in a traditional residential real estate company, it would be sort of like listing a home for sale only on the MLS and ignoring other real estate listing websites such as Zillow or UpNest.
So in addition to Amazon KDP I also publish the electronic versions of my real estate ebooks using Draft2Digital. This gives me access to numerous other book distribution sites such as Barnes & Noble, Apple, Kobo, Oyster, 24Symbols, and a few other sites.
The publishing process for Amazon and Draft2Digital is the same. Simply write the text using a Word document, create a cover for your book, upload the information, and then publish your real estate ebook.
For the print versions of my books I used CreateSpace, although both Amazon KDP and Draft2Digital now offer an option of creating hard copies of your books without having to use a third site.
Smashwords is another option for ebook publishing that is worth taking a look at.
Increase Your Market Share
The more of your target market you can reach, the more buyers you will have and the more money you will make. That’s a basic business axiom and applies as much to publishing your real estate book as it does to your real estate business or marketing your property management business.
Frequently there are months where I earn more from my real estate books sales through the distributors I reach using Draft2Digital than from the revenue I make from Amazon KDP.
As the saying goes, “Why leave money on the table?”.