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Category: Content creation best practices

April 9, 2025April 5, 2025Blogging, Content creation best practices, Content creation tips and tools, Content marketing, Website

Matching Keyword Intent to Maximize Content ROI

A computer screen displaying a series of keywords and matching intents in a sleek, modern office setting

Search intent represents the underlying goal behind what users type into search engines. When you create content, understanding and matching this intent […]

April 8, 2025April 5, 2025Content creation best practices, Content creation tips and tools, Content marketing

Building an Efficient Content Creation Workflow

A cluttered desk with a computer, notebook, and various art supplies. A camera on a tripod and a mood board on the wall

Creating content without a structured workflow can feel like navigating through a maze blindfolded. You might have brilliant ideas, but turning them […]

April 7, 2025April 5, 2025Blogging, Content creation best practices, Content marketing, Website

How to Conduct a Real Estate Content Audit That Drives Results

A desk cluttered with papers, a laptop, and a stack of real estate brochures. A person is seen analyzing and organizing the content

A content audit is essential for real estate professionals looking to maximize their digital presence and attract qualified leads. A comprehensive content […]

March 27, 2025March 25, 2025Blogging, Content creation best practices, Content creation tips and tools, Content marketing, Email marketing

Cheeky Tone of Voice: How to Master Playful Communication

A mischievous cat perched on a high shelf, grinning with a cheeky tone of voice

A cheeky tone of voice can transform bland corporate messaging into engaging, memorable content – but it’s not always appropriate. A cheeky […]

March 25, 2025March 22, 2025Blogging, Content creation best practices, Content marketing, Real estate copywriter, Website

Why High Converting Multifamily Website Copy Matters Now

A laptop displaying a modern, sleek multifamily website with high-quality images and compelling copy

Effective multifamily website copy can make the difference between a property that consistently generates qualified leads and one that struggles to attract […]

March 20, 2025April 3, 2025Content creation best practices, Content creation tips and tools, Content marketing

How To Write a Custom City Page for Investment Real Estate

A computer screen displaying a webpage with a city skyline, a text editor, and a map with custom markers

Creating effective city pages is essential for real estate investment firms looking to establish a strong online presence in specific geographic markets. […]

March 17, 2025March 18, 2025Blogging, Content creation best practices, Content creation tips and tools, Content marketing

SEO Backlinking Strategies That Drive Organic Traffic Growth

A computer screen showing a web of interconnected links, with various websites and search engine logos in the background

Backlinks are the digital handshakes between websites that search engines use to determine authority and relevance. When another website links to your […]

March 12, 2025March 15, 2025Blogging, Content creation best practices, Content creation tips and tools, Content marketing, Real estate copywriter, Writing for businesses

The Surprising Truth About Niche SEO for Business Growth

A computer screen with a graph showing a sharp increase in website traffic, surrounded by various SEO tools and keyword research books

Niche driven SEO focuses on optimizing websites for specific market segments rather than broad, general audiences. By targeting a specialized audience with […]

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Recent Posts

  • Various web pages connected by lines, resembling a spiderweb. Each page features different topics and is linked to others in a strategic mannerCreating an Internal Linking Strategy That Boosts SEO
  • A bar graph and line chart display content performance metricsKey Content Performance Metrics You Should Be Tracking
  • A modern office with charts, graphs, and a computer screen displaying real estate market trendsLeveraging Real Estate Industry Trends in Your Content
  • A vibrant city skyline with a prominent logo displayed on a large billboard. The skyline is bustling with activity and energyBrand Message Fundamentals: Creating a Clear Business Identity
  • SEO symbols speeding along a highway signifying organic search traffic.Skyrocket Organic Search Traffic Without Paid Ads
  • A desk with a computer, notebook, and pen. A globe and books on a shelf. A phone and a cup of coffeeContent Outsourcing Best Practices for Busy Executives
  • A group of people brainstorming and collaborating around a table, with various documents and digital devices spread outDeveloping a Content Style Guide for Brand Consistency
  • A group of animals racing through a forest, each trying to outdo the others in speed and agilityCompetitive Content Analysis for Outranking Competitors
  • Various content distribution channels depicted as a network of interconnected platforms, including social media, websites, email, and print mediaSelecting the Right Content Distribution Channels

Writing by Jeff Rohde / J. Scott Digital featured on:

Arrived Homes 
Awesome REI 
Basic Property Management 
Catalyst Content 
Commercial Cafe 
Concreit 
Crexi 
Diversified 1031 
Hemlane 
JC Tycon Developments 
Jetpack Workflow 
Keel Team Investments 
LendAI 
Mynd 
NAS Investment Solutions 
Obie 
Rabbu 
RealTrends 
RealtyMogul 
RentPrep 
Roofstock 
Stessa 
TwinRock 
And many more . . . .
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About J. Scott Digital

Jeff Rohde, founder of J. Scott Digital, provides freelance copywriting and content creation services to a variety of businesses including those in the real estate, property management, insurance, and accounting industries.

Writing featured on

Arrived Homes
Awesome REI
Basic Property Management
Commercial Cafe
Concrete
Crexi
Diversified 1031
Hemlane
JC Tycon Developments
Jetpack Workflow
Keel Team Investments
LendAI
NAS Investment Solutions
Obie
Rabbu
RealtyMogul
RentPrep
Roofstock
Stessa
TwinRock
and many more . . . .

Hire on Upwork

Jeff Rohde is among the top 3% of performers on Upwork and has been awarded the Top Rated Plus badge. Learn more about hiring Jeff on Upwork by visiting the Contact Page on this website.
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