Content marketing Archives - J. Scott Digital

January 20, 2025January 16, 2025Blogging, Content creation best practices, Content creation tips and tools, Content marketing, Small business writing, Writing for businesses, Writing in accounting

Why You Need to Transform Complex Topics (And How)

A web of interconnected gears and cogs, each representing a different aspect of a complex topic, turning and working together in harmony

Transforming complex topics into digestible content is essential for effective communication in today’s fast-paced world. As a content creator or marketer, you […]

January 17, 2025January 13, 2025Blogging, Content creation best practices, Content creation tips and tools, Content marketing

How to Rework Blog Posts for Maximum Impact

A desk cluttered with papers, a laptop, and a cup of coffee. A studious female freelance writer is rearranging and editing blog posts on the screen.

Knowing how to rework you blog posts is a powerful strategy to maintain relevance and attract new readers. By reworking old posts, […]

January 15, 2025January 13, 2025Content creation tips and tools, Content marketing, Email marketing, Small business writing, Writing for businesses

7 Secrets to Skyrocket Your Email Sales Conversion

A computer screen displaying a graph with an upward trend, surrounded by open email windows and a ticking clock

Email marketing remains a powerful tool for businesses to connect with potential customers and drive sales. Despite the rise of social media […]

January 10, 2025January 3, 2025Blogging, Content creation tips and tools, Content marketing, Small business writing, Website, Writing for businesses

Crafting Compelling Narratives for Business

Crafting compelling narratives is an essential skill for businesses looking to connect with their audience and drive growth. When done effectively, storytelling […]

January 8, 2025January 3, 2025Blogging, Content creation best practices, Content creation tips and tools, Content marketing, Website

Website SEO Optimization: Essential Strategies for Ranking

A laptop surrounded by various digital marketing tools and analytics charts, with a magnifying glass symbolizing search engine optimization

Website SEO optimization is crucial for improving your online visibility and attracting more organic traffic. By implementing effective SEO strategies, you can […]

January 6, 2025January 8, 2025Blogging, Content creation best practices, Content creation tips and tools, Content marketing, Website

Website Refresh 101: A Beginner’s Guide

A content creator refreshing website content on a laptop.

Keeping your website content fresh and up-to-date is crucial for maintaining visitor engagement and search engine rankings. Regular content refreshes can boost […]

January 3, 2025December 27, 2024Blogging, Content marketing, Hiring a copywriter, Small business writing, Writing for businesses, Writing in accounting

How To Use Blogging To Build Trust With Clients

A handshake between a client and a business representative, with both parties smiling and making eye contact

Building trust with clients is essential for any successful business relationship. When clients trust you, they’re more likely to engage your services, […]

January 1, 2025December 27, 2024Content marketing, Hiring a copywriter, Small business writing, Writing for businesses

Is Your Real Estate Lending Content Falling Flat? Here’s Why

A modern office desk with a laptop, financial documents, and a pen. A key and house model sit nearby

Real estate lending content plays a crucial role in attracting potential borrowers and establishing trust in the mortgage industry. As a mortgage […]