Hiring a copywriter Archives - J. Scott Digital

May 30, 2025May 22, 2025Blogging, Content creation best practices, Content marketing, Email marketing, Hiring a copywriter

The Art of Content Brief Writing for Superior Results

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Mastering content brief writing is essential if you want your writers to deliver focused, SEO-optimized content that matches your expectations. A well-crafted […]

May 26, 2025June 16, 2025Content creation best practices, Content marketing, Hiring a copywriter, Real estate copywriter, Small business writing, Writing for businesses

How to Calculate Content Marketing ROI for Businesses

A person pointing at a laptop screen showing colorful marketing charts and graphs on a desk with printed reports in a bright office.

Understanding how your content marketing is performing is essential for in-house marketing teams aiming to drive real results and justify their budgets. […]

May 14, 2025May 21, 2025Content creation tips and tools, Content marketing, Email marketing, Hiring a copywriter, Small business writing

Leveraging Expert Interviews for Powerful Content

Two professionals engaged in an interview at a modern office table with a microphone and laptop.

When creating standout content, bringing real expertise to your blog can set you apart in your field. Expert interviews provide fresh insights, […]

April 28, 2025April 22, 2025Commercial real estate writer, Content creation tips and tools, Content marketing, Freelance writing tips, Hiring a copywriter, Small business writing, Writing for businesses

Content Outsourcing Best Practices for Busy Executives

A desk with a computer, notebook, and pen. A globe and books on a shelf. A phone and a cup of coffee

Running a successful business requires strategic delegation, and content creation often tops the list of tasks that can be effectively outsourced. When […]

April 25, 2025April 22, 2025Blogging, Content creation best practices, Content creation tips and tools, Content marketing, Email marketing, Hiring a copywriter, Real estate copywriter, Small business writing

Developing a Content Style Guide for Brand Consistency

Creating a consistent brand voice across all your content channels can feel like an impossible task without the right framework in place. […]

April 23, 2025April 19, 2025Content creation best practices, Content marketing, Hiring a copywriter, Website

Competitive Content Analysis for Outranking Competitors

A group of animals racing through a forest, each trying to outdo the others in speed and agility

Staying ahead of your competition requires more than just creating great content – you need to thoroughly understand what your competitors are […]

April 21, 2025June 13, 2025Commercial real estate writer, Content marketing, Hiring a copywriter, Real estate copywriter, Small business writing

Crafting Property Investment Case Studies That Win Clients

A female writer with glasses working on her laptop surrounded by folders and books about real estate case studies.

Property investment case studies serve as powerful tools for demonstrating your real estate expertise and building trust with potential clients. A well-crafted […]

April 18, 2025April 12, 2025Hiring a copywriter, Small business writing, Writing for businesses

Navigating Ghostwriting Ethics in Business Publishing

A female content writing dressed as a ghost sitting in front of her computer creating content for a client.

Ghostwriting plays a significant role in modern business publishing, from executive communications to thought leadership content. When implemented ethically and transparently, ghostwriting […]