J. Scott Digital

May 19, 2025May 16, 2025Content creation best practices, Content creation tips and tools, Content marketing, Real estate copywriter

How to Create an Airbnb Online Course That Sells

A blonde women with glasses studying an online course about Airbnb hosting on a laptop in a bright home office with a coffee cup and notebooks on the desk.

If you want to turn your expertise as an Airbnb investor into a thriving business, creating an online course is one of […]

May 16, 2025May 9, 2025Blogging, Content creation tips and tools, Content marketing

Google’s Algorithm Changes: Should You Still Care About SEO?

A group of professionals analyzing data and digital graphs in a modern office setting to represent changes in Google's algorithm.

Every time Google announces an algorithm change, you might question if your hard work on SEO will still pay off. Google’s regular […]

May 14, 2025May 21, 2025Content creation tips and tools, Content marketing, Email marketing, Hiring a copywriter, Small business writing

Leveraging Expert Interviews for Powerful Content

Two professionals engaged in an interview at a modern office table with a microphone and laptop.

When creating standout content, bringing real expertise to your blog can set you apart in your field. Expert interviews provide fresh insights, […]

May 12, 2025May 16, 2025Blogging, Content creation best practices, Content creation tips and tools, Content marketing

Why Google Search SEO May Be Wasting Your Time

A burnt piece of toast popping out of a toaster with the phrase Google Search on the bread.

Many content creators have traditionally relied on search engines like Google to drive traffic, optimize visibility, and grow their audiences. However, the […]

May 9, 2025May 12, 2025Blogging, Content creation best practices, Content creation tips and tools, Content marketing, Website

Creating an Internal Linking Strategy That Boosts SEO

Various web pages connected by lines, resembling a spiderweb. Each page features different topics and is linked to others in a strategic manner

A strong internal linking strategy is one of the best ways to strengthen your website’s structure. It helps search engines figure out […]

May 7, 2025May 2, 2025Content creation tips and tools, Content marketing

Key Content Performance Metrics You Should Be Tracking

A bar graph and line chart display content performance metrics

Measuring the real success of your content marketing? It goes way beyond counting likes or pageviews. Tracking the right content performance metrics […]

May 5, 2025May 2, 2025Blogging, Commercial real estate writer, Content creation best practices, Content creation tips and tools, Content marketing, Real estate copywriter

Leveraging Real Estate Industry Trends in Your Content

A modern office with charts, graphs, and a computer screen displaying real estate market trends

Understanding real estate industry trends is essential if you want your investment content to stand out and actually help people. Spotting and […]

May 2, 2025April 26, 2025Blogging, Content creation best practices, Content marketing, Writing for businesses, Writing in accounting

Brand Message Fundamentals: Creating a Clear Business Identity

Your brand message shapes every interaction with your audience. It’s the strategic foundation that defines how you communicate your value and sets […]