J. Scott Digital

February 21, 2025February 14, 2025Blogging, Commercial real estate writer, Content marketing, Property management writers, Real estate copywriter

Property Management Blog Basics: A Complete Starter Guide

A freelance writer sitting on a park bench creating content for a property management blog on her computer. Across the street is an office building with people going to work walking by.

Establishing a strong online presence through blogging has become essential for property management companies looking to attract new clients and showcase their […]

February 20, 2025February 15, 2025Blogging, Commercial real estate writer, Hiring a copywriter, Property management writers, Real estate copywriter

10 Signs You Need a Professional Writer for Your REI Blog

An in-house marketing team at a real estate development company frustrated at not being able to create valuable content for their REI blog, and deciding that it is time to hire a professional writer for REI.

Creating high-quality content for your real estate investment blog requires significant time and expertise. When your in-house team struggles to maintain consistent […]

February 19, 2025March 7, 2025Blogging, Content creation best practices, Content creation tips and tools, Content marketing

How to Master Blog Management in Just 30 Minutes a Day

A desk cluttered with a laptop, notebook, and coffee mug. A calendar on the wall marked with deadlines. A plant in the corner

Managing a blog doesn’t have to be overwhelming or time-consuming. A well-managed blog requires just 30 minutes of focused daily attention to […]

February 18, 2025February 15, 2025Blogging, Commercial real estate writer, Hiring a copywriter, Property management writers, Real estate copywriter, Small business writing

What Makes Great Freelance Writers for REI Stand Out?

A group of freelance writers working in their office surrounded by market reports and flow charts, brainstorming about real estate investment content and typing on their laptops

Real estate investment firms face unique content marketing challenges that require specialized expertise to effectively communicate complex financial concepts and market insights. […]

February 17, 2025February 14, 2025Content marketing, Email marketing, Real estate copywriter, Small business writing

Conversion Funnels 101: A Beginner’s Complete Guide

A series of interconnected funnels leading to a central point, with various inputs and outputs at different levels

Picture your customer’s journey as a path from first discovering your business to making a purchase. A conversion funnel is a strategic […]

February 14, 2025February 10, 2025Blogging, Commercial real estate writer, Content marketing, Hiring a copywriter, Property management writers, Real estate copywriter, Small business writing

Hire or DIY? The Real Estate Blogging Dilemma

A cozy home office with a desk, computer, and potted plant. A person is typing on the keyboard, surrounded by real estate books and a cup of coffee

Real estate blogging has become an essential marketing tool for investors, agencies and brokerages. The BiggerPockets Blog demonstrates how consistent, high-quality content […]

February 12, 2025February 7, 2025Commercial real estate writer, Content marketing, Property management writers, Real estate copywriter, Small business writing, Writing for businesses

How to Find the Perfect Content Writer for Real Estate

A modern office desk with a laptop, real estate brochures, and a plant. A large window reveals a city skyline in the background

Content writers play a vital role in modern real estate marketing, helping agents and brokers connect with potential buyers and sellers through […]

February 10, 2025February 19, 2025Blogging, Content creation best practices, Content marketing, Writing for businesses

How Often Do Bloggers Post: A Data-Driven Guide

A calendar with dates circled in red, some closer together than others, indicating the frequency of blog posts

Finding the perfect blogging frequency can make or break your content marketing strategy. Many business bloggers struggle with this question, wondering if […]