J. Scott Digital

April 21, 2025April 19, 2025Commercial real estate writer, Content marketing, Hiring a copywriter, Real estate copywriter, Small business writing

Crafting Property Investment Case Studies That Win Clients

A female writer with glasses working on her laptop surrounded by folders and books about real estate case studies.

Property investment case studies serve as powerful tools for demonstrating your real estate expertise and building trust with potential clients. A well-crafted […]

April 18, 2025April 12, 2025Hiring a copywriter, Small business writing, Writing for businesses

Navigating Ghostwriting Ethics in Business Publishing

A female content writing dressed as a ghost sitting in front of her computer creating content for a client.

Ghostwriting plays a significant role in modern business publishing, from executive communications to thought leadership content. When implemented ethically and transparently, ghostwriting […]

April 17, 2025April 12, 2025Content creation best practices, Content creation tips and tools, Content marketing, Website

Transform Your Results With Website Copy Conversion Optimization

Customers lined up in front of a store waiting for it to open so they can buy things.

Your website’s copy can make or break your ability to convert visitors into customers. Conversion rate optimization combines strategic copywriting and design […]

April 16, 2025April 12, 2025Blogging, Content creation tips and tools, Content marketing, Website

SEO Content Refresh Strategy: When and How to Update

A fan blowing papers off of a desk symbolizing an SEO content refresh strategy. The desk has a computer and keyboard.

Keeping your content fresh and relevant is essential in today’s fast-paced digital landscape. A content refresh strategy involves systematically updating and optimizing […]

April 15, 2025April 12, 2025Blogging, Commercial real estate writer, Content marketing, Property management writers

Developing a Thought Leadership Content Strategy for CRE

In the competitive commercial real estate industry, establishing yourself as a trusted authority requires more than just closing deals. Building a strong […]

April 14, 2025April 12, 2025Content marketing, Email marketing

Real Estate Email Sequences That Convert Prospects Into Buyers

A series of emails being sent and received between a real estate agent and potential clients, showcasing different stages of the sales process

Email sequences revolutionize how real estate professionals connect with clients and nurture leads through the sales funnel. A well-crafted real estate email […]

April 11, 2025April 14, 2025Hiring a copywriter

The Ultimate Content Writer Hiring Guide for Businesses

A female content writer meeting with her male client to discuss being hired for a business content creation project.

Finding skilled freelance content writers can transform your business’s content strategy and online presence. Properly vetting and selecting writers requires a strategic […]

April 10, 2025April 14, 2025Blogging, Content creation best practices, Content marketing, Small business writing

B2B vs B2C Content Differences Every Writer Needs To Know

A businessperson presents to a group of professionals in a boardroom, while a consumer looks at a product on their smartphone

Content marketing strategies differ significantly between business-to-business (B2B) and business-to-consumer (B2C) audiences. Marketing approaches for B2B focus on building long-term relationships and […]