J. Scott Digital

April 30, 2025May 12, 2025Blogging, Content marketing, Website

Skyrocket Organic Search Traffic Without Paid Ads

SEO symbols speeding along a highway signifying organic search traffic.

Getting more website visitors without spending money on ads might seem challenging, but it’s entirely achievable through organic search traffic. When people […]

April 28, 2025April 22, 2025Commercial real estate writer, Content creation tips and tools, Content marketing, Freelance writing tips, Hiring a copywriter, Small business writing, Writing for businesses

Content Outsourcing Best Practices for Busy Executives

A desk with a computer, notebook, and pen. A globe and books on a shelf. A phone and a cup of coffee

Running a successful business requires strategic delegation, and content creation often tops the list of tasks that can be effectively outsourced. When […]

April 25, 2025April 22, 2025Blogging, Content creation best practices, Content creation tips and tools, Content marketing, Email marketing, Hiring a copywriter, Real estate copywriter, Small business writing

Developing a Content Style Guide for Brand Consistency

Creating a consistent brand voice across all your content channels can feel like an impossible task without the right framework in place. […]

April 23, 2025April 19, 2025Content creation best practices, Content marketing, Hiring a copywriter, Website

Competitive Content Analysis for Outranking Competitors

A group of animals racing through a forest, each trying to outdo the others in speed and agility

Staying ahead of your competition requires more than just creating great content – you need to thoroughly understand what your competitors are […]

April 22, 2025April 19, 2025Blogging, Content creation best practices, Content creation tips and tools, Content marketing, Writing for businesses

Selecting the Right Content Distribution Channels

Getting your content in front of the right audience requires strategic planning and careful selection of distribution channels. Your content distribution strategy […]

April 21, 2025April 19, 2025Commercial real estate writer, Content marketing, Hiring a copywriter, Real estate copywriter, Small business writing

Crafting Property Investment Case Studies That Win Clients

A female writer with glasses working on her laptop surrounded by folders and books about real estate case studies.

Property investment case studies serve as powerful tools for demonstrating your real estate expertise and building trust with potential clients. A well-crafted […]

April 18, 2025April 12, 2025Hiring a copywriter, Small business writing, Writing for businesses

Navigating Ghostwriting Ethics in Business Publishing

A female content writing dressed as a ghost sitting in front of her computer creating content for a client.

Ghostwriting plays a significant role in modern business publishing, from executive communications to thought leadership content. When implemented ethically and transparently, ghostwriting […]

April 17, 2025April 12, 2025Content creation best practices, Content creation tips and tools, Content marketing, Website

Transform Your Results With Website Copy Conversion Optimization

Customers lined up in front of a store waiting for it to open so they can buy things.

Your website’s copy can make or break your ability to convert visitors into customers. Conversion rate optimization combines strategic copywriting and design […]