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Category: Content creation tips and tools

May 9, 2025May 12, 2025Blogging, Content creation best practices, Content creation tips and tools, Content marketing, Website

Creating an Internal Linking Strategy That Boosts SEO

Various web pages connected by lines, resembling a spiderweb. Each page features different topics and is linked to others in a strategic manner

A strong internal linking strategy is one of the best ways to strengthen your website’s structure. It helps search engines figure out […]

May 7, 2025May 2, 2025Content creation tips and tools, Content marketing

Key Content Performance Metrics You Should Be Tracking

A bar graph and line chart display content performance metrics

Measuring the real success of your content marketing? It goes way beyond counting likes or pageviews. Tracking the right content performance metrics […]

May 5, 2025May 2, 2025Blogging, Commercial real estate writer, Content creation best practices, Content creation tips and tools, Content marketing, Real estate copywriter

Leveraging Real Estate Industry Trends in Your Content

A modern office with charts, graphs, and a computer screen displaying real estate market trends

Understanding real estate industry trends is essential if you want your investment content to stand out and actually help people. Spotting and […]

April 28, 2025April 22, 2025Commercial real estate writer, Content creation tips and tools, Content marketing, Freelance writing tips, Hiring a copywriter, Small business writing, Writing for businesses

Content Outsourcing Best Practices for Busy Executives

A desk with a computer, notebook, and pen. A globe and books on a shelf. A phone and a cup of coffee

Running a successful business requires strategic delegation, and content creation often tops the list of tasks that can be effectively outsourced. When […]

April 25, 2025April 22, 2025Blogging, Content creation best practices, Content creation tips and tools, Content marketing, Email marketing, Hiring a copywriter, Real estate copywriter, Small business writing

Developing a Content Style Guide for Brand Consistency

A group of people brainstorming and collaborating around a table, with various documents and digital devices spread out

Creating a consistent brand voice across all your content channels can feel like an impossible task without the right framework in place. […]

April 22, 2025April 19, 2025Blogging, Content creation best practices, Content creation tips and tools, Content marketing, Writing for businesses

Selecting the Right Content Distribution Channels

Various content distribution channels depicted as a network of interconnected platforms, including social media, websites, email, and print media

Getting your content in front of the right audience requires strategic planning and careful selection of distribution channels. Your content distribution strategy […]

April 17, 2025April 12, 2025Content creation best practices, Content creation tips and tools, Content marketing, Website

Transform Your Results With Website Copy Conversion Optimization

Customers lined up in front of a store waiting for it to open so they can buy things.

Your website’s copy can make or break your ability to convert visitors into customers. Conversion rate optimization combines strategic copywriting and design […]

April 16, 2025May 28, 2025Blogging, Content creation tips and tools, Content marketing, Website

SEO Content Refresh Strategy: When and How to Update

A fan blowing papers off of a desk symbolizing an SEO content refresh strategy. The desk has a computer and keyboard.

Keeping your content fresh and relevant is essential in today’s fast-paced digital landscape. A content refresh strategy involves systematically updating and optimizing […]

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Recent Posts

  • A group of business professionals working together around a table with documents and a laptop in a bright office overlooking commercial buildings.Common Mistakes in Commercial Real Estate Case Studies to Avoid
  • A group of real estate professionals collaborating around a table with digital devices and brochures in a bright office.Engaging Real Estate Website Content That Builds Trust
  • A person typing on a laptop surrounded by notes and articles in a bright office workspace.SEO for Repurposed Blog Content: Best Practices for 2025
  • A group of business professionals discussing commercial real estate plans around a conference table with laptops, charts, and blueprints, with a city skyline visible through large windows.Visual Elements in Commercial Real Estate Case Studies That Impress
  • An arrow on a chart spiraling out of control signifying the importance of staying on top of the real estate content creation trends.Real Estate Content Marketing Trends Shaping 2025
  • Person working at a desk with a computer editing video while referencing a blog post on a laptop in a bright office.Repurposing Blog Posts into Videos: A Complete Guide
  • Business professionals collaborating around a conference table with laptops and documents, discussing commercial real estate with a city skyline visible through large windows.Case Study Marketing for Commercial Real Estate Success
  • A person writing notes at a desk with neighborhood maps and a laptop, with houses visible through a window in the background.Writing Neighborhood Guides for Real Estate That Convert
  • Business professionals collaborating around a conference table analyzing charts and graphs on laptops and a large digital screen.Measuring Repurposed Content ROI: Tips for Better Analytics

Writing by Jeff Rohde / J. Scott Digital featured on:

Arrived Homes 
Awesome REI 
Basic Property Management 
Catalyst Content 
Commercial Cafe 
Concreit 
Crexi 
Diversified 1031 
Hemlane 
JC Tycon Developments 
Jetpack Workflow 
Keel Team Investments 
LendAI 
Mynd 
NAS Investment Solutions 
Obie 
Rabbu 
RealTrends 
RealtyMogul 
RentPrep 
Roofstock 
Stessa 
TwinRock 
And many more . . . .
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About J. Scott Digital

Jeff Rohde, founder of J. Scott Digital, provides freelance copywriting and content creation services to a variety of businesses including those in the real estate, property management, insurance, and accounting industries.

Writing featured on

Arrived Homes
Awesome REI
Basic Property Management
Commercial Cafe
Concrete
Crexi
Diversified 1031
Hemlane
JC Tycon Developments
Jetpack Workflow
Keel Team Investments
LendAI
NAS Investment Solutions
Obie
Rabbu
RealtyMogul
RentPrep
Roofstock
Stessa
TwinRock
and many more . . . .

Hire on Upwork

Jeff Rohde is among the top 3% of performers on Upwork and has been awarded the Top Rated Plus badge. Learn more about hiring Jeff on Upwork by visiting the Contact Page on this website.
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