What is the best blog post length?
It’s a question that’s been debated since the early days of blogging. But there’s no need to overthink it—just write until you’ve created compelling content, covered your topic thoroughly, and then hit publish.
However, if you’re looking for a more precise answer, it honestly depends on a variety of factors including: subject matter, tone, audience, and intended purpose.
Keep reading to get a full understanding of each of these elements so that you can make an informed decision on what is the best blog post length for you.
Subject Matter
If you are writing about a complex topic that requires in-depth explanation, then a longer blog post is likely going to be more effective. On the other hand, if you are sharing a personal story or giving a general overview of a simpler topic, then a shorter blog post may be better suited.
When deciding on the best blog post length for your topic, it can be helpful to consider the purpose of your post. For example, if you are providing an in-depth analysis or presenting a detailed tutorial, a longer post may be necessary to fully convey your information and provide readers with enough context and detail.
However, if you are simply summarizing a news event or sharing a personal anecdote, then a shorter blog post that is more concise may be best.
Additionally, bear in mind that posts should also be tailored to fit within the scope of other content shared on the same platform. Generally speaking, longer blog posts tend to receive more engagement than shorter ones.
Tone
The tone of your blog post will also play a role in determining length. For example, if you are aiming for a light and breezy read, then a shorter post may be more impactful. On the other hand, if you are looking to dive deep and provide extensive analysis, then a longer post may be necessary.
The tone of your blog post is the overall feeling or attitude that comes across in the writing. Tone can be formal, informal, humorous, serious, and more.
How you choose to portray the tone will depend on the purpose of your content and what best resonates with your audience. It’s important to ensure the tone you set is consistent throughout a post as it can influence how long readers stay engaged with the content.
For example, if you’re looking for an authoritative read then using a formal yet inviting tone can help provide ample information without sounding too intimidating. On the other hand, if you are aiming for a lighthearted read then utilizing humor and fun language can keep posts short while still providing valuable insight into a topic.
Understanding how best to portray the tone in your blog posts can help you determine the best post length for each of your topics.
Audience
Who is your target audience? This is an important question to consider when determining blog post length because certain audiences prefer different types of content.
For example, if you are writing for an older demographic, they may have more patience for longer reads. However, if you are writing for readers who are busier, then a shorter blog post may be more effective.
For business readers, it is best to craft concise and informative blog posts that are easy to digest.
Aim for a length of 500-600 words, as this provides enough information without overwhelming the reader with too much detail. This length also allows you to cover key topics in each post while still keeping the reader engaged. Include call-to-actions throughout your post so that readers can take action after reading your content.
Additionally, use visuals such as photos and diagrams which can help break up text and make the post easier to read. Lastly, edit your content carefully so as not to include any unnecessary details or fluff – focus on delivering valuable information quickly and efficiently!
By taking these steps, business readers will be more likely to retain the information and take action on it.
Intended Purpose
Last but not least, it is important to consider the intended purpose of your blog post when determining its length. Are you looking to drive traffic to your website?
If so, then SEO should be taken into consideration and a longer post may be necessary in order to include enough keywords and links. However, if you are simply trying to start a conversation or build relationships with your audience, then a shorter post would likely suffice.
Here are 5 different purposes that a content creator could have for a blog post along with the word count length to consider:
- Providing useful information: If you want to provide your readers with helpful advice, reliable facts, and data-driven insights, then a longer blog post is best as it will allow you to cover the topic in more detail.
- Increasing brand awareness: A short blog post can be an effective way of introducing people to your brand and giving them an overview of what you have to offer.
- Creating conversations: Writing a thought-provoking blog post that invites discussion and debate can help spark conversations around your content and encourage further engagement from your audience.
- Driving sales: If you are looking to boost conversions and encourage website visitors to make a purchase, then utilizing a blog post to explain the value of your product or service is an effective way to do so.
- Entertaining: If you want to bring a bit of levity and humor into your content strategy, then a funny and entertaining short blog post could be just what you need. While a longer post can establish credibility and demonstrate expertise, it isn’t always necessary for this purpose.
A well-written shorter piece can also make an impact on readers in terms of making them laugh or inspiring them with a thought-provoking story.
Best Blog Post Length: Final Thoughts
So, how long should your blog post be? The answer to that question will vary depending on the subject matter, tone of voice, audience reading the blog post, and the intended purpose of the blog post.
However, as a general rule of thumb, aim for between 500 and 1,000 words. And don’t forget to make every word count! If you can produce high-quality content that engages your readers and achieves your desired outcomes, then you’ve nailed it.
But if you find that you’re struggling to hit that sweet spot or just need some extra help getting started, contact us today for a free no-obligation quote. We would be happy to work with you to create content that is both engaging and effective.
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