Content strategy Archives - J. Scott Digital

April 16, 2025April 12, 2025Blogging, Content creation tips and tools, Content marketing, Website

SEO Content Refresh Strategy: When and How to Update

A fan blowing papers off of a desk symbolizing an SEO content refresh strategy. The desk has a computer and keyboard.

Keeping your content fresh and relevant is essential in today’s fast-paced digital landscape. A content refresh strategy involves systematically updating and optimizing […]

March 11, 2025April 10, 2025Content creation tips and tools, Content marketing, Property management writers, Small business writing, Writing for businesses, Writing in accounting

The Ultimate Guide to Working With a B2B Content Writer

A desk cluttered with papers, a laptop, and a mug of coffee. A bookshelf filled with marketing and business books. A window with city skyline

Finding the right content writer for your B2B marketing needs can transform your company’s digital presence and lead generation efforts. A B2B […]

February 26, 2025March 31, 2025Blogging, Commercial real estate writer, Content marketing

Is Bad Investment Real Estate Copywriting Costing You Deals?

A modern office desk with a laptop, notepad, and pen. A city skyline visible through the window

Investment real estate copywriting requires a specialized approach that goes beyond standard property descriptions. Effective investment property content must communicate clear value […]

February 21, 2025February 14, 2025Blogging, Commercial real estate writer, Content marketing, Property management writers, Real estate copywriter

Property Management Blog Basics: A Complete Starter Guide

A freelance writer sitting on a park bench creating content for a property management blog on her computer. Across the street is an office building with people going to work walking by.

Establishing a strong online presence through blogging has become essential for property management companies looking to attract new clients and showcase their […]

February 5, 2025February 5, 2025Blogging, Commercial real estate writer, Content marketing, Hiring a copywriter, Real estate copywriter

5 Ways a Freelance Writer Boosts Your REI Blog

A freelance writer working on real estate articles at a cluttered desk with a computer, notebooks, and reference materials spread out

Real estate investing is a complex field that demands constant attention and expertise. As an investor or practitioner, you likely understand the […]

January 22, 2025January 20, 2025Blogging, Commercial real estate writer, Content creation tips and tools, Content marketing, Property management writers, Real estate copywriter

Boost Your SEO with AI Topics for Real Estate

An AI analyzing real estate data and generating property recommendations

Artificial intelligence is revolutionizing the real estate industry, creating exciting opportunities for content creators to boost their SEO. By focusing on AI-related […]

December 18, 2024December 11, 2024Content creation best practices, Content creation tips and tools, Content marketing

How to Build Website Content: A Beginner’s Guide

A computer screen with a stylized website layout, icons, and text boxes. Multiple tabs open with various content

Building website content is a crucial step in creating an online presence. Whether you’re launching a new site or revamping an existing […]

November 25, 2024November 22, 2024Blogging, Commercial real estate writer, Property management writers, Real estate copywriter

Ghostwriting Blogs for Real Estate: 5 Secrets to Success

A laptop surrounded by real estate brochures and a cup of coffee on a desk, with a ghostly figure typing at the keyboard

In the fast-paced world of commercial and investment real estate, staying ahead of the competition is crucial. One powerful tool often overlooked […]