Effective writing Archives - J. Scott Digital

July 2, 2025June 28, 2025Blogging, Commercial real estate writer, Content marketing, Property management writers, Real estate copywriter, Small business writing, Website

Engaging Real Estate Website Content That Builds Trust

A group of real estate professionals collaborating around a table with digital devices and brochures in a bright office.

When it comes to investment real estate, your website often creates the first impression with potential clients. Engaging real estate website content […]

May 30, 2025May 22, 2025Blogging, Content creation best practices, Content marketing, Email marketing, Hiring a copywriter

The Art of Content Brief Writing for Superior Results

A modern workspace with a laptop, notebook, pen, and coffee cup on a desk near a window.

Mastering content brief writing is essential if you want your writers to deliver focused, SEO-optimized content that matches your expectations. A well-crafted […]

May 28, 2025May 22, 2025Blogging, Content creation tips and tools, Content marketing, Email marketing, Freelance writing tips, Writing for businesses

Content Localization Strategies for Expanding Markets

A group of diverse professionals collaborating around a table with digital devices showing global communication icons and charts in a bright office.

Expanding your blog or business into new regions goes far beyond simple translation—effective content localization adapts your messaging to resonate with local […]

May 26, 2025July 14, 2025Content creation best practices, Content marketing, Hiring a copywriter, Real estate copywriter, Small business writing, Writing for businesses

How to Calculate Content Marketing ROI for Businesses

A person pointing at a laptop screen showing colorful marketing charts and graphs on a desk with printed reports in a bright office.

Understanding how your content marketing is performing is essential for in-house marketing teams aiming to drive real results and justify their budgets. […]

May 21, 2025May 30, 2025Blogging, Content creation best practices, Content creation tips and tools, Content marketing, Freelance writing tips

Creating an Editorial Calendar Template That Works

A modern workspace with a computer monitor displaying an organized editorial calendar template, surrounded by office supplies on a tidy desk.

Staying on top of your content schedule can quickly become overwhelming as your workload grows. An editorial calendar template gives you a […]

May 7, 2025May 2, 2025Content creation tips and tools, Content marketing

Key Content Performance Metrics You Should Be Tracking

A bar graph and line chart display content performance metrics

Measuring the real success of your content marketing? It goes way beyond counting likes or pageviews. Tracking the right content performance metrics […]

April 25, 2025April 22, 2025Blogging, Content creation best practices, Content creation tips and tools, Content marketing, Email marketing, Hiring a copywriter, Real estate copywriter, Small business writing

Developing a Content Style Guide for Brand Consistency

Creating a consistent brand voice across all your content channels can feel like an impossible task without the right framework in place. […]

April 8, 2025April 5, 2025Content creation best practices, Content creation tips and tools, Content marketing

Building an Efficient Content Creation Workflow

A cluttered desk with a computer, notebook, and various art supplies. A camera on a tripod and a mood board on the wall

Creating content without a structured workflow can feel like navigating through a maze blindfolded. You might have brilliant ideas, but turning them […]