Target audience Archives - J. Scott Digital

March 31, 2025March 30, 2025Commercial real estate writer, Content creation tips and tools, Content marketing, Hiring a copywriter, Property management writers, Real estate copywriter

10 Must-Have Elements in Your Real Estate Investment Copy

A modern office building with a "For Sale" sign out front, surrounded by a bustling cityscape

Crafting compelling real estate investment copy requires more than just listing property features – it demands a strategic approach that speaks directly […]

March 27, 2025March 25, 2025Blogging, Content creation best practices, Content creation tips and tools, Content marketing, Email marketing

Cheeky Tone of Voice: How to Master Playful Communication

A cheeky tone of voice can transform bland corporate messaging into engaging, memorable content – but it’s not always appropriate. A cheeky […]

March 26, 2025March 22, 2025Commercial real estate writer, Content creation tips and tools, Content marketing, Email marketing, Property management writers, Real estate copywriter

Real Estate Newsletter Secrets: From Ignored to Adored

Transforming your commercial real estate newsletter from just another email to a must-read resource requires strategic thinking and valuable content. Creating an […]

March 21, 2025March 18, 2025Commercial real estate writer, Content marketing, Email marketing, Real estate copywriter

Commercial Real Estate Agency Lead Generation Strategies

A sleek modern office building, surrounded by bustling city streets and other commercial properties

Generating quality leads is essential for commercial real estate agencies looking to expand their client base and close more deals. Building targeted […]

March 19, 2025March 18, 2025Commercial real estate writer, Content marketing, Hiring a copywriter, Writing for businesses

10 Questions to Ask Your Real Estate Investment Copywriter

A modern office with a desk, computer, and real estate marketing materials. A city skyline is visible through a window

A skilled real estate investment copywriter transforms complex property deals and market analysis into compelling content that captures attention and drives action. […]

March 14, 2025March 15, 2025Blogging, Commercial real estate writer, Content marketing, Property management writers, Real estate copywriter

How to Create Real Estate Investment Blogs That Convert

A laptop surrounded by real estate books, a cup of coffee, and a pen on a desk with a city skyline in the background

Creating high-quality content about real estate investing requires more than just basic writing skills. To write effective real estate investment blogs, focus […]

March 13, 2025March 15, 2025Blogging, Content marketing, Hiring a copywriter, Small business writing, Writing for businesses

Unlock Explosive Home Services Lead Generation with Blogging

A blonde female content creator in dungarees working in her home office creating blog posts to generate leads for her home services client.

Growing a home services business requires a steady stream of qualified leads. While many companies focus on traditional advertising and paid lead […]

February 20, 2025February 15, 2025Blogging, Commercial real estate writer, Hiring a copywriter, Property management writers, Real estate copywriter

10 Signs You Need a Professional Writer for Your REI Blog

An in-house marketing team at a real estate development company frustrated at not being able to create valuable content for their REI blog, and deciding that it is time to hire a professional writer for REI.

Creating high-quality content for your real estate investment blog requires significant time and expertise. When your in-house team struggles to maintain consistent […]