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Tag: Target audience

April 10, 2025May 26, 2025Blogging, Content creation best practices, Content marketing, Small business writing

B2B vs B2C Content Differences Every Writer Needs To Know

A businessperson presents to a group of professionals in a boardroom, while a consumer looks at a product on their smartphone

Content marketing strategies differ significantly between business-to-business (B2B) and business-to-consumer (B2C) audiences. Marketing approaches for B2B focus on building long-term relationships and […]

April 9, 2025April 5, 2025Blogging, Content creation best practices, Content creation tips and tools, Content marketing, Website

Matching Keyword Intent to Maximize Content ROI

A computer screen displaying a series of keywords and matching intents in a sleek, modern office setting

Search intent represents the underlying goal behind what users type into search engines. When you create content, understanding and matching this intent […]

April 8, 2025April 5, 2025Content creation best practices, Content creation tips and tools, Content marketing

Building an Efficient Content Creation Workflow

A cluttered desk with a computer, notebook, and various art supplies. A camera on a tripod and a mood board on the wall

Creating content without a structured workflow can feel like navigating through a maze blindfolded. You might have brilliant ideas, but turning them […]

April 7, 2025April 5, 2025Blogging, Content creation best practices, Content marketing, Website

How to Conduct a Real Estate Content Audit That Drives Results

A desk cluttered with papers, a laptop, and a stack of real estate brochures. A person is seen analyzing and organizing the content

A content audit is essential for real estate professionals looking to maximize their digital presence and attract qualified leads. A comprehensive content […]

April 4, 2025April 15, 2025Commercial real estate writer, Content marketing, Email marketing, Property management writers, Real estate copywriter, Small business writing, Writing for businesses

Is Your Content Creation for Commercial Real Estate Working?

A modern office building with glass exterior, surrounded by landscaped grounds and parking lot

Creating effective content for commercial real estate requires a strategic blend of industry expertise and digital marketing skills. Your commercial real estate […]

April 2, 2025April 17, 2025Content marketing, Real estate copywriter, Small business writing

How To Master Copywriting for Real Estate Wholesaler Success

A female real estate wholesaler meeting with a distressed seller in his living room to discuss the purchase of his property.

Real estate wholesaling demands more than just finding properties and buyers – it requires persuasive copywriting that converts and moves deals forward. […]

March 31, 2025March 30, 2025Commercial real estate writer, Content creation tips and tools, Content marketing, Hiring a copywriter, Property management writers, Real estate copywriter

10 Must-Have Elements in Your Real Estate Investment Copy

A modern office building with a "For Sale" sign out front, surrounded by a bustling cityscape

Crafting compelling real estate investment copy requires more than just listing property features – it demands a strategic approach that speaks directly […]

March 27, 2025March 25, 2025Blogging, Content creation best practices, Content creation tips and tools, Content marketing, Email marketing

Cheeky Tone of Voice: How to Master Playful Communication

A mischievous cat perched on a high shelf, grinning with a cheeky tone of voice

A cheeky tone of voice can transform bland corporate messaging into engaging, memorable content – but it’s not always appropriate. A cheeky […]

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Recent Posts

  • Three professionals working together at a desk with a laptop, smartphone, and large screen displaying social media icons in a bright office.Repurposing Blog Content for Social Media: Strategies That Work
  • A modern workspace with a laptop, notebook, pen, and coffee cup on a desk near a window.The Art of Content Brief Writing for Superior Results
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  • A person pointing at a laptop screen showing colorful marketing charts and graphs on a desk with printed reports in a bright office.How to Calculate Content Marketing ROI for Businesses
  • A real estate agent working on a laptop at a desk with digital devices and documents, with a cityscape visible through large windows.The Ultimate Guide to Real Estate Content Repurposing
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  • A blonde women with glasses studying an online course about Airbnb hosting on a laptop in a bright home office with a coffee cup and notebooks on the desk.How to Create an Airbnb Online Course That Sells
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  • Two professionals engaged in an interview at a modern office table with a microphone and laptop.Leveraging Expert Interviews for Powerful Content

Writing by Jeff Rohde / J. Scott Digital featured on:

Arrived Homes 
Awesome REI 
Basic Property Management 
Catalyst Content 
Commercial Cafe 
Concreit 
Crexi 
Diversified 1031 
Hemlane 
JC Tycon Developments 
Jetpack Workflow 
Keel Team Investments 
LendAI 
Mynd 
NAS Investment Solutions 
Obie 
Rabbu 
RealTrends 
RealtyMogul 
RentPrep 
Roofstock 
Stessa 
TwinRock 
And many more . . . .
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About J. Scott Digital

Jeff Rohde, founder of J. Scott Digital, provides freelance copywriting and content creation services to a variety of businesses including those in the real estate, property management, insurance, and accounting industries.

Writing featured on

Arrived Homes
Awesome REI
Basic Property Management
Commercial Cafe
Concrete
Crexi
Diversified 1031
Hemlane
JC Tycon Developments
Jetpack Workflow
Keel Team Investments
LendAI
NAS Investment Solutions
Obie
Rabbu
RealtyMogul
RentPrep
Roofstock
Stessa
TwinRock
and many more . . . .

Hire on Upwork

Jeff Rohde is among the top 3% of performers on Upwork and has been awarded the Top Rated Plus badge. Learn more about hiring Jeff on Upwork by visiting the Contact Page on this website.
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