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Tag: Target audience

May 28, 2025May 22, 2025Blogging, Content creation tips and tools, Content marketing, Email marketing, Freelance writing tips, Writing for businesses

Content Localization Strategies for Expanding Markets

A group of diverse professionals collaborating around a table with digital devices showing global communication icons and charts in a bright office.

Expanding your blog or business into new regions goes far beyond simple translation—effective content localization adapts your messaging to resonate with local […]

May 19, 2025May 16, 2025Content creation best practices, Content creation tips and tools, Content marketing, Real estate copywriter

How to Create an Airbnb Online Course That Sells

A blonde women with glasses studying an online course about Airbnb hosting on a laptop in a bright home office with a coffee cup and notebooks on the desk.

If you want to turn your expertise as an Airbnb investor into a thriving business, creating an online course is one of […]

May 14, 2025May 21, 2025Content creation tips and tools, Content marketing, Email marketing, Hiring a copywriter, Small business writing

Leveraging Expert Interviews for Powerful Content

Two professionals engaged in an interview at a modern office table with a microphone and laptop.

When creating standout content, bringing real expertise to your blog can set you apart in your field. Expert interviews provide fresh insights, […]

May 5, 2025May 2, 2025Blogging, Commercial real estate writer, Content creation best practices, Content creation tips and tools, Content marketing, Real estate copywriter

Leveraging Real Estate Industry Trends in Your Content

A modern office with charts, graphs, and a computer screen displaying real estate market trends

Understanding real estate industry trends is essential if you want your investment content to stand out and actually help people. Spotting and […]

May 2, 2025April 26, 2025Blogging, Content creation best practices, Content marketing, Writing for businesses, Writing in accounting

Brand Message Fundamentals: Creating a Clear Business Identity

A vibrant city skyline with a prominent logo displayed on a large billboard. The skyline is bustling with activity and energy

Your brand message shapes every interaction with your audience. It’s the strategic foundation that defines how you communicate your value and sets […]

April 21, 2025June 27, 2025Commercial real estate writer, Content marketing, Hiring a copywriter, Real estate copywriter, Small business writing

Crafting Property Investment Case Studies That Win Clients

A female writer with glasses working on her laptop surrounded by folders and books about real estate case studies.

Property investment case studies serve as powerful tools for demonstrating your real estate expertise and building trust with potential clients. A well-crafted […]

April 15, 2025May 14, 2025Blogging, Commercial real estate writer, Content marketing, Property management writers

Developing a Thought Leadership Content Strategy for CRE

Two female commercial real estate agents discussing how to develop a content strategy to position themselves as thought leaders in the industry.

In the competitive commercial real estate industry, establishing yourself as a trusted authority requires more than just closing deals. Building a strong […]

April 10, 2025May 26, 2025Blogging, Content creation best practices, Content marketing, Small business writing

B2B vs B2C Content Differences Every Writer Needs To Know

A businessperson presents to a group of professionals in a boardroom, while a consumer looks at a product on their smartphone

Content marketing strategies differ significantly between business-to-business (B2B) and business-to-consumer (B2C) audiences. Marketing approaches for B2B focus on building long-term relationships and […]

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Recent Posts

  • A person typing on a laptop surrounded by notes and articles in a bright office workspace.SEO for Repurposed Blog Content: Best Practices for 2025
  • A group of business professionals discussing commercial real estate plans around a conference table with laptops, charts, and blueprints, with a city skyline visible through large windows.Visual Elements in Commercial Real Estate Case Studies That Impress
  • An arrow on a chart spiraling out of control signifying the importance of staying on top of the real estate content creation trends.Real Estate Content Marketing Trends Shaping 2025
  • Person working at a desk with a computer editing video while referencing a blog post on a laptop in a bright office.Repurposing Blog Posts into Videos: A Complete Guide
  • Business professionals collaborating around a conference table with laptops and documents, discussing commercial real estate with a city skyline visible through large windows.Case Study Marketing for Commercial Real Estate Success
  • A person writing notes at a desk with neighborhood maps and a laptop, with houses visible through a window in the background.Writing Neighborhood Guides for Real Estate That Convert
  • Business professionals collaborating around a conference table analyzing charts and graphs on laptops and a large digital screen.Measuring Repurposed Content ROI: Tips for Better Analytics
  • Business professionals collaborating around a conference table with laptops, blueprints, and charts in an office overlooking a city skyline.Structuring Commercial Real Estate Case Studies for Impact
  • A workspace with a laptop showing website analytics, printed real estate documents, a smartphone with a real estate app, a potted plant, and a cup of coffee on a desk.SEO Strategies for Real Estate Websites to Boost Visibility

Writing by Jeff Rohde / J. Scott Digital featured on:

Arrived Homes 
Awesome REI 
Basic Property Management 
Catalyst Content 
Commercial Cafe 
Concreit 
Crexi 
Diversified 1031 
Hemlane 
JC Tycon Developments 
Jetpack Workflow 
Keel Team Investments 
LendAI 
Mynd 
NAS Investment Solutions 
Obie 
Rabbu 
RealTrends 
RealtyMogul 
RentPrep 
Roofstock 
Stessa 
TwinRock 
And many more . . . .
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About J. Scott Digital

Jeff Rohde, founder of J. Scott Digital, provides freelance copywriting and content creation services to a variety of businesses including those in the real estate, property management, insurance, and accounting industries.

Writing featured on

Arrived Homes
Awesome REI
Basic Property Management
Commercial Cafe
Concrete
Crexi
Diversified 1031
Hemlane
JC Tycon Developments
Jetpack Workflow
Keel Team Investments
LendAI
NAS Investment Solutions
Obie
Rabbu
RealtyMogul
RentPrep
Roofstock
Stessa
TwinRock
and many more . . . .

Hire on Upwork

Jeff Rohde is among the top 3% of performers on Upwork and has been awarded the Top Rated Plus badge. Learn more about hiring Jeff on Upwork by visiting the Contact Page on this website.
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