Target audience Archives - J. Scott Digital

June 30, 2025June 28, 2025Blogging, Content creation tips and tools, Content marketing

SEO for Repurposed Blog Content: Best Practices for 2025

A person typing on a laptop surrounded by notes and articles in a bright office workspace.

Repurposing old blog posts can be a practical way to extend your content’s reach while saving time. Optimizing repurposed blog content for […]

June 27, 2025June 20, 2025Commercial real estate writer, Content creation tips and tools, Content marketing, Property management writers, Real estate copywriter, Small business writing, Writing for businesses

Visual Elements in Commercial Real Estate Case Studies That Impress

A group of business professionals discussing commercial real estate plans around a conference table with laptops, charts, and blueprints, with a city skyline visible through large windows.

Visual storytelling plays a critical role in helping your commercial real estate case studies stand out and convey key information with clarity. […]

June 20, 2025June 13, 2025Commercial real estate writer, Content creation tips and tools, Content marketing, Property management writers, Real estate copywriter, Small business writing, Writing for businesses

Case Study Marketing for Commercial Real Estate Success

Business professionals collaborating around a conference table with laptops and documents, discussing commercial real estate with a city skyline visible through large windows.

Case studies are one of the most effective marketing tools for commercial real estate professionals who want to demonstrate their expertise and […]

June 18, 2025June 13, 2025Content creation best practices, Content creation tips and tools, Real estate copywriter

Writing Neighborhood Guides for Real Estate That Convert

A person writing notes at a desk with neighborhood maps and a laptop, with houses visible through a window in the background.

Whether you’re an experienced real estate agent or building your first website, neighborhood guides can be a powerful tool to showcase your […]

June 16, 2025June 13, 2025Blogging, Content creation tips and tools, Content marketing, Website

Measuring Repurposed Content ROI: Tips for Better Analytics

Business professionals collaborating around a conference table analyzing charts and graphs on laptops and a large digital screen.

Repurposing your blog content can boost reach and extend the value of your original work, but how do you know if it’s […]

June 13, 2025June 27, 2025Commercial real estate writer, Content marketing, Real estate copywriter

Structuring Commercial Real Estate Case Studies for Impact

Business professionals collaborating around a conference table with laptops, blueprints, and charts in an office overlooking a city skyline.

Effectively structured commercial real estate case studies don’t just showcase your successes; they help potential clients understand your approach and results. The […]

June 6, 2025June 20, 2025Commercial real estate writer, Email marketing, Property management writers, Real estate copywriter

Commercial Real Estate Case Study Examples That Win Clients

Business professionals meeting around a table with blueprints and laptops in an office overlooking a city skyline.

If you want to win clients in the commercial real estate industry, effective case studies can be your most influential tool. Learning […]

May 30, 2025May 22, 2025Blogging, Content creation best practices, Content marketing, Email marketing, Hiring a copywriter

The Art of Content Brief Writing for Superior Results

A modern workspace with a laptop, notebook, pen, and coffee cup on a desk near a window.

Mastering content brief writing is essential if you want your writers to deliver focused, SEO-optimized content that matches your expectations. A well-crafted […]