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Tag: Target audience

April 9, 2025April 5, 2025Blogging, Content creation best practices, Content creation tips and tools, Content marketing, Website

Matching Keyword Intent to Maximize Content ROI

A computer screen displaying a series of keywords and matching intents in a sleek, modern office setting

Search intent represents the underlying goal behind what users type into search engines. When you create content, understanding and matching this intent […]

April 8, 2025April 5, 2025Content creation best practices, Content creation tips and tools, Content marketing

Building an Efficient Content Creation Workflow

A cluttered desk with a computer, notebook, and various art supplies. A camera on a tripod and a mood board on the wall

Creating content without a structured workflow can feel like navigating through a maze blindfolded. You might have brilliant ideas, but turning them […]

April 7, 2025April 5, 2025Blogging, Content creation best practices, Content marketing, Website

How to Conduct a Real Estate Content Audit That Drives Results

A desk cluttered with papers, a laptop, and a stack of real estate brochures. A person is seen analyzing and organizing the content

A content audit is essential for real estate professionals looking to maximize their digital presence and attract qualified leads. A comprehensive content […]

April 4, 2025April 15, 2025Commercial real estate writer, Content marketing, Email marketing, Property management writers, Real estate copywriter, Small business writing, Writing for businesses

Is Your Content Creation for Commercial Real Estate Working?

A modern office building with glass exterior, surrounded by landscaped grounds and parking lot

Creating effective content for commercial real estate requires a strategic blend of industry expertise and digital marketing skills. Your commercial real estate […]

April 2, 2025April 17, 2025Content marketing, Real estate copywriter, Small business writing

How To Master Copywriting for Real Estate Wholesaler Success

A female real estate wholesaler meeting with a distressed seller in his living room to discuss the purchase of his property.

Real estate wholesaling demands more than just finding properties and buyers – it requires persuasive copywriting that converts and moves deals forward. […]

March 31, 2025March 30, 2025Commercial real estate writer, Content creation tips and tools, Content marketing, Hiring a copywriter, Property management writers, Real estate copywriter

10 Must-Have Elements in Your Real Estate Investment Copy

A modern office building with a "For Sale" sign out front, surrounded by a bustling cityscape

Crafting compelling real estate investment copy requires more than just listing property features – it demands a strategic approach that speaks directly […]

March 27, 2025March 25, 2025Blogging, Content creation best practices, Content creation tips and tools, Content marketing, Email marketing

Cheeky Tone of Voice: How to Master Playful Communication

A mischievous cat perched on a high shelf, grinning with a cheeky tone of voice

A cheeky tone of voice can transform bland corporate messaging into engaging, memorable content – but it’s not always appropriate. A cheeky […]

March 26, 2025March 22, 2025Commercial real estate writer, Content creation tips and tools, Content marketing, Email marketing, Property management writers, Real estate copywriter

Real Estate Newsletter Secrets: From Ignored to Adored

A female commercial real estate agent in her office reading a newsletter about investment real estate. There are office buildings that can be seen outside of her office window.

Transforming your commercial real estate newsletter from just another email to a must-read resource requires strategic thinking and valuable content. Creating an […]

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Recent Posts

  • A person typing on a laptop surrounded by notes and articles in a bright office workspace.SEO for Repurposed Blog Content: Best Practices for 2025
  • A group of business professionals discussing commercial real estate plans around a conference table with laptops, charts, and blueprints, with a city skyline visible through large windows.Visual Elements in Commercial Real Estate Case Studies That Impress
  • An arrow on a chart spiraling out of control signifying the importance of staying on top of the real estate content creation trends.Real Estate Content Marketing Trends Shaping 2025
  • Person working at a desk with a computer editing video while referencing a blog post on a laptop in a bright office.Repurposing Blog Posts into Videos: A Complete Guide
  • Business professionals collaborating around a conference table with laptops and documents, discussing commercial real estate with a city skyline visible through large windows.Case Study Marketing for Commercial Real Estate Success
  • A person writing notes at a desk with neighborhood maps and a laptop, with houses visible through a window in the background.Writing Neighborhood Guides for Real Estate That Convert
  • Business professionals collaborating around a conference table analyzing charts and graphs on laptops and a large digital screen.Measuring Repurposed Content ROI: Tips for Better Analytics
  • Business professionals collaborating around a conference table with laptops, blueprints, and charts in an office overlooking a city skyline.Structuring Commercial Real Estate Case Studies for Impact
  • A workspace with a laptop showing website analytics, printed real estate documents, a smartphone with a real estate app, a potted plant, and a cup of coffee on a desk.SEO Strategies for Real Estate Websites to Boost Visibility

Writing by Jeff Rohde / J. Scott Digital featured on:

Arrived Homes 
Awesome REI 
Basic Property Management 
Catalyst Content 
Commercial Cafe 
Concreit 
Crexi 
Diversified 1031 
Hemlane 
JC Tycon Developments 
Jetpack Workflow 
Keel Team Investments 
LendAI 
Mynd 
NAS Investment Solutions 
Obie 
Rabbu 
RealTrends 
RealtyMogul 
RentPrep 
Roofstock 
Stessa 
TwinRock 
And many more . . . .
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About J. Scott Digital

Jeff Rohde, founder of J. Scott Digital, provides freelance copywriting and content creation services to a variety of businesses including those in the real estate, property management, insurance, and accounting industries.

Writing featured on

Arrived Homes
Awesome REI
Basic Property Management
Commercial Cafe
Concrete
Crexi
Diversified 1031
Hemlane
JC Tycon Developments
Jetpack Workflow
Keel Team Investments
LendAI
NAS Investment Solutions
Obie
Rabbu
RealtyMogul
RentPrep
Roofstock
Stessa
TwinRock
and many more . . . .

Hire on Upwork

Jeff Rohde is among the top 3% of performers on Upwork and has been awarded the Top Rated Plus badge. Learn more about hiring Jeff on Upwork by visiting the Contact Page on this website.
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