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Tag: Target audience

May 2, 2025April 26, 2025Blogging, Content creation best practices, Content marketing, Writing for businesses, Writing in accounting

Brand Message Fundamentals: Creating a Clear Business Identity

A vibrant city skyline with a prominent logo displayed on a large billboard. The skyline is bustling with activity and energy

Your brand message shapes every interaction with your audience. It’s the strategic foundation that defines how you communicate your value and sets […]

April 21, 2025July 5, 2025Commercial real estate writer, Content marketing, Hiring a copywriter, Real estate copywriter, Small business writing

Crafting Property Investment Case Studies That Win Clients

A female writer with glasses working on her laptop surrounded by folders and books about real estate case studies.

Property investment case studies serve as powerful tools for demonstrating your real estate expertise and building trust with potential clients. A well-crafted […]

April 15, 2025May 14, 2025Blogging, Commercial real estate writer, Content marketing, Property management writers

Developing a Thought Leadership Content Strategy for CRE

Two female commercial real estate agents discussing how to develop a content strategy to position themselves as thought leaders in the industry.

In the competitive commercial real estate industry, establishing yourself as a trusted authority requires more than just closing deals. Building a strong […]

April 10, 2025July 14, 2025Blogging, Content creation best practices, Content marketing, Small business writing

B2B vs B2C Content Differences Every Writer Needs To Know

A businessperson presents to a group of professionals in a boardroom, while a consumer looks at a product on their smartphone

Content marketing strategies differ significantly between business-to-business (B2B) and business-to-consumer (B2C) audiences. Marketing approaches for B2B focus on building long-term relationships and […]

April 9, 2025April 5, 2025Blogging, Content creation best practices, Content creation tips and tools, Content marketing, Website

Matching Keyword Intent to Maximize Content ROI

A computer screen displaying a series of keywords and matching intents in a sleek, modern office setting

Search intent represents the underlying goal behind what users type into search engines. When you create content, understanding and matching this intent […]

April 8, 2025April 5, 2025Content creation best practices, Content creation tips and tools, Content marketing

Building an Efficient Content Creation Workflow

A cluttered desk with a computer, notebook, and various art supplies. A camera on a tripod and a mood board on the wall

Creating content without a structured workflow can feel like navigating through a maze blindfolded. You might have brilliant ideas, but turning them […]

April 7, 2025April 5, 2025Blogging, Content creation best practices, Content marketing, Website

How to Conduct a Real Estate Content Audit That Drives Results

A desk cluttered with papers, a laptop, and a stack of real estate brochures. A person is seen analyzing and organizing the content

A content audit is essential for real estate professionals looking to maximize their digital presence and attract qualified leads. A comprehensive content […]

April 4, 2025April 15, 2025Commercial real estate writer, Content marketing, Email marketing, Property management writers, Real estate copywriter, Small business writing, Writing for businesses

Is Your Content Creation for Commercial Real Estate Working?

A modern office building with glass exterior, surrounded by landscaped grounds and parking lot

Creating effective content for commercial real estate requires a strategic blend of industry expertise and digital marketing skills. Your commercial real estate […]

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Recent Posts

  • Real estate investors being sucked into a computer screen as they are attracted by lead magnets on a blog on a real estate investment website.Investment Real Estate Lead Magnets: Blog Ideas That Convert
  • A businessperson working at a desk with a laptop and documents, with a city skyline visible through large windows in the background.How To Write Content for 1031 Exchanges
  • A group of people in a meeting room analyzing charts and data about real estate in an urban neighborhood.Local Market Analysis for Real Estate Investors: Blog Content Ideas
  • A real estate agent sitting at a desk using a laptop and smartphone in a bright home office with windows showing houses outside.How Answering Investor FAQs on Your Real Estate Blog Builds Trust
  • A workspace with a laptop showing real estate and SEO charts, printed reports, a smartphone, and a city skyline view through a window.Real Estate Investment Blog SEO Strategies for More Leads
  • Business professionals collaborating around a table with laptops and documents showing real estate charts, with a city skyline visible through large windows.Content Marketing for Investment Real Estate: Key Tactics
  • A workspace with a laptop showing real estate website templates, documents, coffee cup, and city buildings outside a window.Investment Real Estate Blog Post Templates Ideas
  • A group of business professionals working together around a table with documents and a laptop in a bright office overlooking commercial buildings.Common Mistakes in Commercial Real Estate Case Studies to Avoid
  • A group of real estate professionals collaborating around a table with digital devices and brochures in a bright office.Engaging Real Estate Website Content That Builds Trust

Writing by Jeff Rohde / J. Scott Digital featured on:

Arrived Homes 
Awesome REI 
Basic Property Management 
Catalyst Content 
Commercial Cafe 
Concreit 
Crexi 
Diversified 1031 
Hemlane 
JC Tycon Developments 
Jetpack Workflow 
Keel Team Investments 
LendAI 
Mynd 
NAS Investment Solutions 
Obie 
Rabbu 
RealTrends 
RealtyMogul 
RentPrep 
Roofstock 
Stessa 
TwinRock 
And many more . . . .
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About J. Scott Digital

Jeff Rohde, founder of J. Scott Digital, provides freelance copywriting and content creation services to a variety of businesses including those in the real estate, property management, insurance, and accounting industries.

Writing featured on

Arrived Homes
Awesome REI
Basic Property Management
Commercial Cafe
Concrete
Crexi
Diversified 1031
Hemlane
JC Tycon Developments
Jetpack Workflow
Keel Team Investments
LendAI
NAS Investment Solutions
Obie
Rabbu
RealtyMogul
RentPrep
Roofstock
Stessa
TwinRock
and many more . . . .

Hire on Upwork

Jeff Rohde is among the top 3% of performers on Upwork and has been awarded the Top Rated Plus badge. Learn more about hiring Jeff on Upwork by visiting the Contact Page on this website.
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