A pocket listing is a listing that isn’t on the multiple listing service.
Sellers and real estate agents have pocket listings for a number of reasons. But regardless of why, pocket real estate listings can be difficult to sell.
Here are three great ways to market a pocket listing.
Get Neighbors To Market Your Pocket Listing
Everybody loves a secret, especially neighbors who know that a place is for sale.
By letting the neighbors know you have a pocket listing, you’re putting word-of-mouth advertising to work for you. It’s also the ultimate way of putting six degrees of separation to the best possible use.
Internet Real Estate Sites
The internet is the perfect place to market pocket listings that aren’t on the MLS.
Websites like Zillow, Trulia, and even Craigslist are great places to advertise a pocket real estate listing without having to go through the trouble of putting the property on the MLS.
This is also a good technique to use when you really want to zero in on qualified, serious buyers.
Most of the real estate agents on the multiple listing service are weekend warriors. At most they’ll do one or two transactions a year, which means you’ll quite likely end up dealing with an amateur and their buyer client.
Social Media Real Estate Marketing
Marketing your pocket listing on social media is another great way to let people in your sphere of influence know you’ve got a great off market property for sale.
Part of your circle of friends probably includes real estate agents making six figures a year. These are the types of agents that you want to share your pocket listing with.
They’ve got the experience and the contacts to help get your pocket listing sold to the most qualified buyer.