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Category: Content creation tips and tools

May 7, 2025May 2, 2025Content creation tips and tools, Content marketing

Key Content Performance Metrics You Should Be Tracking

A bar graph and line chart display content performance metrics

Measuring the real success of your content marketing? It goes way beyond counting likes or pageviews. Tracking the right content performance metrics […]

May 5, 2025May 2, 2025Blogging, Commercial real estate writer, Content creation best practices, Content creation tips and tools, Content marketing, Real estate copywriter

Leveraging Real Estate Industry Trends in Your Content

A modern office with charts, graphs, and a computer screen displaying real estate market trends

Understanding real estate industry trends is essential if you want your investment content to stand out and actually help people. Spotting and […]

April 28, 2025April 22, 2025Commercial real estate writer, Content creation tips and tools, Content marketing, Freelance writing tips, Hiring a copywriter, Small business writing, Writing for businesses

Content Outsourcing Best Practices for Busy Executives

A desk with a computer, notebook, and pen. A globe and books on a shelf. A phone and a cup of coffee

Running a successful business requires strategic delegation, and content creation often tops the list of tasks that can be effectively outsourced. When […]

April 25, 2025April 22, 2025Blogging, Content creation best practices, Content creation tips and tools, Content marketing, Email marketing, Hiring a copywriter, Real estate copywriter, Small business writing

Developing a Content Style Guide for Brand Consistency

A group of people brainstorming and collaborating around a table, with various documents and digital devices spread out

Creating a consistent brand voice across all your content channels can feel like an impossible task without the right framework in place. […]

April 22, 2025April 19, 2025Blogging, Content creation best practices, Content creation tips and tools, Content marketing, Writing for businesses

Selecting the Right Content Distribution Channels

Various content distribution channels depicted as a network of interconnected platforms, including social media, websites, email, and print media

Getting your content in front of the right audience requires strategic planning and careful selection of distribution channels. Your content distribution strategy […]

April 17, 2025April 12, 2025Content creation best practices, Content creation tips and tools, Content marketing, Website

Transform Your Results With Website Copy Conversion Optimization

Customers lined up in front of a store waiting for it to open so they can buy things.

Your website’s copy can make or break your ability to convert visitors into customers. Conversion rate optimization combines strategic copywriting and design […]

April 16, 2025May 28, 2025Blogging, Content creation tips and tools, Content marketing, Website

SEO Content Refresh Strategy: When and How to Update

A fan blowing papers off of a desk symbolizing an SEO content refresh strategy. The desk has a computer and keyboard.

Keeping your content fresh and relevant is essential in today’s fast-paced digital landscape. A content refresh strategy involves systematically updating and optimizing […]

April 9, 2025April 5, 2025Blogging, Content creation best practices, Content creation tips and tools, Content marketing, Website

Matching Keyword Intent to Maximize Content ROI

A computer screen displaying a series of keywords and matching intents in a sleek, modern office setting

Search intent represents the underlying goal behind what users type into search engines. When you create content, understanding and matching this intent […]

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Recent Posts

  • A modern workspace with a laptop, notebook, pen, and coffee cup on a desk near a window.The Art of Content Brief Writing for Superior Results
  • A group of diverse professionals collaborating around a table with digital devices showing global communication icons and charts in a bright office.Content Localization Strategies for Expanding Markets
  • A person pointing at a laptop screen showing colorful marketing charts and graphs on a desk with printed reports in a bright office.How to Calculate Content Marketing ROI for Businesses
  • A real estate agent working on a laptop at a desk with digital devices and documents, with a cityscape visible through large windows.The Ultimate Guide to Real Estate Content Repurposing
  • A modern workspace with a computer monitor displaying an organized editorial calendar template, surrounded by office supplies on a tidy desk.Creating an Editorial Calendar Template That Works
  • A blonde women with glasses studying an online course about Airbnb hosting on a laptop in a bright home office with a coffee cup and notebooks on the desk.How to Create an Airbnb Online Course That Sells
  • A group of professionals analyzing data and digital graphs in a modern office setting to represent changes in Google's algorithm.Google’s Algorithm Changes: Should You Still Care About SEO?
  • Two professionals engaged in an interview at a modern office table with a microphone and laptop.Leveraging Expert Interviews for Powerful Content
  • A burnt piece of toast popping out of a toaster with the phrase Google Search on the bread.Why Google Search SEO May Be Wasting Your Time

Writing by Jeff Rohde / J. Scott Digital featured on:

Arrived Homes 
Awesome REI 
Basic Property Management 
Catalyst Content 
Commercial Cafe 
Concreit 
Crexi 
Diversified 1031 
Hemlane 
JC Tycon Developments 
Jetpack Workflow 
Keel Team Investments 
LendAI 
Mynd 
NAS Investment Solutions 
Obie 
Rabbu 
RealTrends 
RealtyMogul 
RentPrep 
Roofstock 
Stessa 
TwinRock 
And many more . . . .
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About J. Scott Digital

Jeff Rohde, founder of J. Scott Digital, provides freelance copywriting and content creation services to a variety of businesses including those in the real estate, property management, insurance, and accounting industries.

Writing featured on

Arrived Homes
Awesome REI
Basic Property Management
Commercial Cafe
Concrete
Crexi
Diversified 1031
Hemlane
JC Tycon Developments
Jetpack Workflow
Keel Team Investments
LendAI
NAS Investment Solutions
Obie
Rabbu
RealtyMogul
RentPrep
Roofstock
Stessa
TwinRock
and many more . . . .

Hire on Upwork

Jeff Rohde is among the top 3% of performers on Upwork and has been awarded the Top Rated Plus badge. Learn more about hiring Jeff on Upwork by visiting the Contact Page on this website.
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