Brand voice Archives - J. Scott Digital

March 11, 2024

Branding for Accountants Through Strategic Content

Your brand, the unique identity that distinguishes your practice from others, plays a pivotal role in this process. It’s not just about having a…

March 4, 2024

7 Steps for Branding Your Commercial Real Estate Business

Branding your commercial real estate business is more than just a name or logo. It’s the backbone of your business marketing strategy. It’s the…

February 19, 2024

Brand Storytelling 101 for Content Creators

In the world of content creation, every word, image, and video you craft carries the potential to shape your audience’s perception of your brand….

October 16, 2023

Tones of Voice: Your Ultimate Guide to Choosing the Perfect Tone

Ever heard the phrase, “It’s not what you say, it’s how you say it?” This golden piece of wisdom is at the heart of…

July 10, 2023

Should You Create Content In-House or Hire a Freelancer?

When it comes to elevating your marketing strategy, the question isn’t whether you need high-quality content but rather whether you should create content in-house…

June 12, 2023

How To Build a Personal Brand for Writers in 5 Steps

In today’s competitive freelance market, establishing a strong personal brand for writers can mean the difference between landing your dream gig or fading into…

May 29, 2023

How to Choose a Tone of Voice

Learning how to choose a tone of voice can be the difference between content that captivates and content that falls flat. Your tone of…

January 19, 2023

The Ultimate Guide to Content Optimization Strategies for Business

If you’re looking for content optimization strategies to increase your content’s visibility, engagement, and overall quality, then you’ve come to the right place! Through…

January 9, 2023

Cracking the Code: A Guide to Powerful Storytelling Techniques

Crafting a captivating story is a key element of any successful content creation. From fiction writers to bloggers, all creators have their own unique…

October 17, 2022

5 Novel Ideas to Grow Your Accounting Business

Does it feel like your accounting business is stagnant or on its deathbed? Are you looking to grow through increasing revenue, increasing your customer…