Should You Create Content In-House or Hire a Freelancer?

If you’re responsible for marketing in your company, this situation might sound familiar. You’ve just spent hours crafting the perfect marketing strategy for your business, and you know that engaging, high-quality content is the key to its success.

But now you’re faced with a critical decision: should you create content in-house or hire a freelancer?

This choice can have a significant impact on your brand’s image, budget, and overall content quality. In this comprehensive guide, we’ll dive deep into the pros and cons of each option, as well as share best practices for hiring an in-house content creator or a freelance writer.

By the end of this post, you’ll have the knowledge and insights to make a well-informed decision that best suits your business’s unique needs and goals.

Pros and Cons of Creating Content In-House

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Having an in-house content creation team can offer a range of benefits, but it may also come with some challenges. In this section, we’ll explore the pros and cons of developing content with your own team, helping you determine if this is the right choice for your business.

Pros of Creating Content In-House

1. Better control over content quality and brand voice

When you create content in-house, you have direct control over the quality of your content and the consistency of your brand voice. Your team will be more familiar with your company’s values, products, and target audience, ensuring that your content aligns with your overall marketing strategy.

2. Easier communication and collaboration with the team

Working with an in-house team allows for seamless communication and collaboration. Since everyone is part of the same organization, it’s easier to share ideas, provide feedback, and make adjustments to content as needed. This can lead to quicker turnaround times and better overall results.

3. Potential cost savings in the long run

While there might be a higher initial investment when hiring and training an in-house content team, it can lead to cost savings in the long run. With a dedicated team in place, you won’t need to pay for each individual project or worry about the fluctuating costs associated with outsourcing.


1. Higher initial investment (hiring, training, equipment)

Setting up an in-house content team requires a significant initial investment. You’ll need to hire and train new employees, as well as provide them with the necessary equipment and resources to create high-quality content. This can be a considerable expense, especially for smaller businesses.

2. Limited to the skills of the in-house team

When you rely solely on your in-house team for content creation, you’re limited to the skills and expertise of that team. This might be fine for some businesses, but others may require a wider range of content types, styles, or subject matter expertise that your current team cannot provide.

3. May require more time and resources to manage

An in-house content team requires ongoing management, which can consume additional time and resources. This includes ensuring that employees stay on track with deadlines, providing feedback and guidance, and addressing any performance issues or skill gaps that may arise.

Pros and Cons of Hiring a Freelancer

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Hiring a freelance writer to create content for your business is another viable option, offering its own set of advantages and challenges. Outsourcing your content creation can provide flexibility and access to a diverse pool of talent, but it may also come with some drawbacks.

Pros of Hiring a Freelancer

1. Access to a diverse pool of talent and expertise

One of the primary benefits of hiring a freelancer is the ability to tap into a wide range of talent and expertise. Freelance writers often specialize in various niches, styles, and industries, allowing you to find the perfect fit for your specific content requirements.

2. Flexibility in scaling content production up or down

Working with freelancers provides greater flexibility in terms of scaling your content production. You can easily adjust the amount of work you assign based on your current needs and budget, without worrying about the long-term commitment and overhead costs associated with hiring full-time employees.

3. No long-term commitment or overhead costs

Hiring a freelancer means you won’t have to worry about the long-term financial commitment and overhead costs that come with employing an in-house team. You only pay for the work completed, and there’s no need to invest in additional office space, equipment, or employee benefits.


1. Potential inconsistency in content quality and brand voice

One potential downside of outsourcing content creation is the risk of inconsistency in content quality and brand voice. Since freelancers may work on a project-by-project basis, it can be challenging to ensure that each piece of content aligns with your brand guidelines and maintains a consistent level of quality.

2. May require more effort in finding and managing freelancers

While there’s a vast pool of freelance talent available, finding the right writer for your needs can be time-consuming. You’ll need to spend time searching for candidates, reviewing portfolios, and conducting interviews. Once you’ve hired a freelancer, managing their work and providing feedback may also require additional effort compared to working with an in-house team.

3. Possible higher cost per project

In some cases, hiring a freelancer may result in higher costs per project compared to creating content in-house. Freelancers typically charge based on their experience and expertise, which can vary significantly. While this can lead to higher-quality content, it’s essential to consider the potential impact on your budget.

Best Practices for Hiring an In-House Content Creator

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If you’ve decided that creating content in-house is the best option for your business, it’s crucial to follow best practices when hiring a content creator. Bringing the right person on board can significantly impact the quality and effectiveness of your content.

Define Your Content Needs and Goals

Before you start the hiring process, it’s essential to have a clear understanding of your content needs and goals. Consider the type of content you want to create (blog posts, social media updates, whitepapers, etc.), the desired frequency of publication, and any specific industry knowledge or skills required. This will help you identify candidates who are well-suited to meet your business’s content demands.

Look for Candidates With Relevant Experience and Skills

When reviewing potential content creators, prioritize candidates with relevant experience and skills that align with your content needs. This may include industry expertise, writing style, familiarity with your target audience, and proficiency in various content formats (e.g., video, infographics, podcasts). A strong candidate should also demonstrate excellent research, communication, and time management skills.

Create a Clear Job Description and Set Expectations

Craft a detailed job description that outlines the responsibilities, skills, and qualifications required for the role. Be sure to include information about your company culture, work environment, and any specific expectations regarding content quality, deadlines, and collaboration. Providing a thorough job description will help attract the right candidates and set clear expectations from the start.

Develop a Strong Onboarding and Training Process

Once you’ve hired an in-house content creator, it’s crucial to invest in their onboarding and training. This may include familiarizing them with your brand guidelines, content management system, and any tools or software they’ll be using. Provide opportunities for them to learn about your company’s products, services, and target audience, and encourage open communication to ensure they feel supported and empowered in their role.

Best Practices for Hiring a Freelance Writer

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If you’ve determined that hiring a freelance writer is the best approach for your content needs, it’s essential to follow best practices to ensure a successful collaboration. Finding the right freelancer and establishing a strong working relationship can lead to high-quality content that supports your marketing strategy.

Identify Your Project Requirements and Budget

Before searching for a freelancer, take the time to define your project requirements and establish a budget. This should include the type of content you need, the desired length, style, and tone, as well as any specific industry knowledge or expertise required. Having a clear understanding of your requirements and budget will help you identify suitable candidates and set expectations from the outset.

Search for Freelancers on Reputable Platforms

There are numerous platforms where you can find freelance writers, such as Upwork, Freelancer, and Fiverr. These platforms allow you to browse through profiles, review portfolios, and read client testimonials to help you find the right fit. Additionally, consider asking for recommendations from your professional network or searching for writers within industry-specific forums or groups.

Review Portfolios and Ask for Writing Samples

When evaluating potential freelance writers, pay close attention to their portfolios and writing samples. Look for examples that demonstrate their ability to create the type of content you require, as well as their proficiency in your industry or niche. If necessary, request additional writing samples to get a better sense of their style and capabilities.

Establish Clear Communication and Set Milestones

Once you’ve hired a freelance writer, it’s crucial to maintain open lines of communication and set clear expectations regarding deadlines, revisions, and feedback. Establishing milestones can help you track progress and ensure the project stays on schedule. Regular check-ins and updates can also help to address any issues or concerns that may arise during the collaboration.

Making the Right Choice for Your Business

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As we’ve explored, both in-house content creation and hiring freelancers come with their own set of pros and cons. Ultimately, the decision between these two options depends on your business’s unique needs, resources, and goals.

To recap, creating content in-house offers better control over quality and brand voice, easier communication, and potential cost savings in the long run. However, it also requires a higher initial investment, is limited by the skills of your team, and may need more time and resources to manage.

On the other hand, hiring a freelancer provides access to diverse talent and expertise, flexibility in scaling content production, and no long-term commitment or overhead costs. But, it may lead to inconsistency in content quality, require more effort in finding and managing freelancers, and result in potentially higher costs per project.

By considering the pros and cons of each option and following the best practices outlined in this guide, you can make an informed decision that best supports your content strategy and overall marketing objectives. Remember, investing in quality content creation is essential for your business’s growth and success, so choose wisely and adapt as needed.

Looking to achieve your content creation goals? Whether you’re a freelance writer or a prospective client, we’re here to help.

Don’t let content creation hold you back – with our expert guidance, you can achieve all your goals and we’re here to help you succeed!

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